Groovy Smoovies Shares a Fun and Family-Friendly Experience
Laura McQuarrie — January 26, 2021 — Business
References: groovysmoovies & prnewswire
Groovy Smoovies recently opened its doors in South Jersey and it's a smoothie shop that shares a thematic cafe experience for the whole family. The smoothie shop with a movie theater theme is complete with rope barriers and a movie theater box office ticket booth where guests pick up their orders in a way that's both novel and safe.
To complete the experience, the blended beverages served on-site are named after classic movies. There's Beauty and the Peach, Purple Reign and The Green Smile on the menu, all of which are made from fresh fruits and vegetables. As a unique treat, the smoothie shop also offers fresh popcorn from a movie-style popcorn machine and classic films can be found playing on TVs within the location.
To complete the experience, the blended beverages served on-site are named after classic movies. There's Beauty and the Peach, Purple Reign and The Green Smile on the menu, all of which are made from fresh fruits and vegetables. As a unique treat, the smoothie shop also offers fresh popcorn from a movie-style popcorn machine and classic films can be found playing on TVs within the location.
Trend Themes
1. Themed Food and Drink Shops - Opportunity for businesses to create themed food and drink experiences to attract customers and increase brand loyalty.
2. Multi-sensory Experiences - Creating sensory experiences for customers can help businesses differentiate themselves and provide unique value to customers.
3. Nostalgia Marketing - Bringing back classic movies and themes as part of a marketing strategy can help create emotional connections with customers.
Industry Implications
1. Food and Beverage - The food and beverage industry can create unique and memorable experiences for customers through themed shops.
2. Entertainment - Integrating entertainment themes into experiences can help attract and retain customers, increasing revenue opportunities.
3. Marketing and Advertising - Nostalgic marketing as seen in Groovy Smoovies can inspire other marketing campaigns in various industries.
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