ReBLEND Turns Popular Wellness Shots Into Refreshing Frozen Pops
Laura McQuarrie — May 27, 2020 — Lifestyle
References: reblend.co & bevindustry
Wellness shots are easy to find at juice bars, smoothie shops and even the natural health section of stores, and ReHARVEST is introducing ReBLEND as a line of wellness shots that take the form of frozen pops. The functional, ready-to-consume shots are shelf-stable and packed with nutritious fruits, veggies and superfoods.
Each better-for-you frozen pop offers not just refreshment but also a specific benefit—there's Very Berry Glow, Frosé All Day, Your Daily Detox and Tropical Bliss, each of which is made with produce that would otherwise go to waste. To create this line, ReHARVEST works closely with farmers to reduce food waste by using fruits and vegetables that are aesthetically unusual or too small by industry standards.
Image Credit: ReHARVEST
Each better-for-you frozen pop offers not just refreshment but also a specific benefit—there's Very Berry Glow, Frosé All Day, Your Daily Detox and Tropical Bliss, each of which is made with produce that would otherwise go to waste. To create this line, ReHARVEST works closely with farmers to reduce food waste by using fruits and vegetables that are aesthetically unusual or too small by industry standards.
Image Credit: ReHARVEST
Trend Themes
1. Functional Frozen Pops - Disruptive Innovation Opportunity: Develop new flavors and functional benefits for frozen pops using nutritious fruits, veggies, and superfoods.
2. Reducing Food Waste - Disruptive Innovation Opportunity: Partner with farmers to repurpose aesthetically unusual or small produce into value-added products like frozen pops.
3. Shelf-stable Wellness Shots - Disruptive Innovation Opportunity: Explore the creation of shelf-stable wellness shots in the form of convenient frozen pops for on-the-go consumption.
Industry Implications
1. Frozen Desserts - Disruptive Innovation Opportunity: Transform traditional frozen desserts by incorporating functional benefits and utilizing aesthetically unusual or small produce.
2. Health and Wellness - Disruptive Innovation Opportunity: Develop innovative wellness products that are both convenient and packed with nutritious fruits, veggies, and superfoods.
3. Food Waste Management - Disruptive Innovation Opportunity: Create solutions and products that address food waste by repurposing aesthetically unusual or small produce into value-added offerings.
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