Cigarettes Used as the Artist's Canvas
Jessica Marcel — September 12, 2009 — Lifestyle
References: ernestperera
Smoking cigarettes is getting more and more taboo, even though some still cling to the habit and some embrace it with the accompanying pride of rebellion.
In case you were wondering what that cigarette is doing to you, this one shows a graphic of amount vs. lung damage. There’s also a two sided cigarette, although we’re honestly not sure how that’s supposed to work. There’s also a cigarette with minutes counted down on it—according to the artist, it’s to let you watch how much of your life is slipping away.
Barcelona-based Ernest Perera is responsible for these unusual and bewildering cigarettes. The Spanish are still very accepting of smoking in public places, making this designer all the more edgy.
In case you were wondering what that cigarette is doing to you, this one shows a graphic of amount vs. lung damage. There’s also a two sided cigarette, although we’re honestly not sure how that’s supposed to work. There’s also a cigarette with minutes counted down on it—according to the artist, it’s to let you watch how much of your life is slipping away.
Barcelona-based Ernest Perera is responsible for these unusual and bewildering cigarettes. The Spanish are still very accepting of smoking in public places, making this designer all the more edgy.
Trend Themes
1. Graphic Smoking Warnings - Disruptive innovation opportunities exist in creating innovative and visually striking graphic warnings on cigarette packaging to further discourage smoking.
2. Multi-functional Cigarettes - There is potential in developing cigarettes with unique features or designs that serve additional purposes, such as measuring time or health data.
3. Artistic Cigarette Designs - Opportunities lie in creating artistic cigarette designs that transform cigarettes into a form of personal expression or collectible art.
Industry Implications
1. Tobacco Industry - The tobacco industry can explore disruptive innovation by incorporating graphic warnings or unique functionalities into cigarette products.
2. Healthcare Industry - The healthcare industry can benefit from collaborating with artists and designers to create impactful visual representations of the harmful effects of smoking.
3. Art and Design Industry - The art and design industry can embrace the concept of using unconventional mediums, like cigarettes, to create expressive and thought-provoking artworks that challenge societal norms.
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