Tetra's Portal Lighter is an Updated Tsubota Pearl Hard Edge Design
Jana Pijak — November 12, 2020 — Lifestyle
References: shop-tetra
Tetra's Portal Lighter is a pop art-inspired lighter that stays true to the smokeware brand's luxe and design-conscious aesthetic. Specializing in everything from lighters, smoking trays and other cannabis lifestyle products, Tetra is known for its Instagram-friendly and functional selection.
Available in two artful motifs -- green, coral and fuchsia or navy, teal and orange -- this lighter is an updated version of Tetra's best-selling Tsubota Pearl Hard Edge design. The boxy lighter is updated with a double sided pop art, color-blocking pattern that can also be found on the brand's rolling papers, Duo pipes and more, with its otherworldly graphic inspiring its Portal name.
The lighter is made in Japan and features a polycarbonate casing steel interior and cotton wick with lighter fluid that is sold separately from the accessory.
Available in two artful motifs -- green, coral and fuchsia or navy, teal and orange -- this lighter is an updated version of Tetra's best-selling Tsubota Pearl Hard Edge design. The boxy lighter is updated with a double sided pop art, color-blocking pattern that can also be found on the brand's rolling papers, Duo pipes and more, with its otherworldly graphic inspiring its Portal name.
The lighter is made in Japan and features a polycarbonate casing steel interior and cotton wick with lighter fluid that is sold separately from the accessory.
Trend Themes
1. Pop Art-inspired Lighters - Disruptive Innovation Opportunity: Developing unique and eye-catching designs for lighters that appeal to consumers' sense of style.
2. Luxe and Design-conscious Aesthetics - Disruptive Innovation Opportunity: Creating smokeware products with high-quality materials and visually appealing designs that cater to the growing market of luxury cannabis lifestyle products.
3. Instagram-friendly Smokeware - Disruptive Innovation Opportunity: Leveraging social media platforms like Instagram to promote and sell smokeware products that are aesthetically pleasing and shareable, targeting the younger, trend-conscious demographic.
Industry Implications
1. Smokeware - Disruptive Innovation Opportunity: Incorporating pop art-inspired designs and luxury aesthetics into the smokeware industry to offer consumers unique and visually appealing smoking accessories.
2. Cannabis Lifestyle Products - Disruptive Innovation Opportunity: Expanding the range of cannabis lifestyle products to include visually striking lighters and other smokeware that cater to the style-conscious cannabis consumers.
3. Social Media Marketing - Disruptive Innovation Opportunity: Developing innovative marketing strategies that leverage platforms like Instagram to generate buzz and increase sales for smokeware brands targeting a younger, social media-savvy audience.
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