SmileDirectClub Lets Users Order Professional Dental Gear from Home
References: smiledirectclub & digitaltrends
Traditionally, orthodontics has been something of a luxury that many people opt to go without, but SmileDirectClub is making the joy of a straight smile more affordable. The company effectively turns orthodontics into a mail order business (without sacrificing the benefit of professional medical training.)
To use SmileDirectClub, patients can either go into a 'SmileShop,' which is one of SmileDirectClub's brick-and-mortar offices, to get a scan of their mouths, or they can make a 3D image themselves using an at-home kit. Those scans are then assessed by a dental professional who creates a plan for the patient and sends them that plan in a kit filled with personalized tools. The total treatment usually lasts five months and costs 70 percent less than traditional options.
To use SmileDirectClub, patients can either go into a 'SmileShop,' which is one of SmileDirectClub's brick-and-mortar offices, to get a scan of their mouths, or they can make a 3D image themselves using an at-home kit. Those scans are then assessed by a dental professional who creates a plan for the patient and sends them that plan in a kit filled with personalized tools. The total treatment usually lasts five months and costs 70 percent less than traditional options.
Trend Themes
1. Affordable Orthodontics - Disruptive innovation opportunity: Develop cost-effective orthodontic solutions that make straight smiles accessible to a wider population.
2. Remote Orthodontic Treatment - Disruptive innovation opportunity: Explore telemedicine and remote treatment options for orthodontic care to enhance convenience and accessibility for patients.
3. Customized Dental Kits - Disruptive innovation opportunity: Create personalized dental kits for at-home orthodontic treatments, providing patients with the necessary tools and instructions for their individual treatment plans.
Industry Implications
1. Healthcare - Disruptive innovation opportunity: Integrate orthodontics into telehealth platforms and leverage technology for more efficient and accessible dental care.
2. E-commerce - Disruptive innovation opportunity: Build an online marketplace for dental supplies and orthodontic products, catering to the growing demand for at-home dental care solutions.
3. Digital Imaging - Disruptive innovation opportunity: Develop advanced 3D imaging technology for accurate and user-friendly dental scans, supporting the growth of remote orthodontic treatments.
4.5
Score
Popularity
Activity
Freshness
