PVR Launches New Experiential Theatre Activation for Maruti Suzuki
Niko Pajkovic — July 26, 2022 — Marketing
References: pvrcinemas & afaqs
PVR Cinemas, a leading Indian cinema exhibition company, has partnered with Maruti Suzuki to debut its newest in-cinema advertising innovation: a 270-degree on-screen experiential advertisement that will showcase the new 2022 Maruti Suzuki Brezza.
The new in-theatre activation has been made in collaboration with out-of-home media company XPERIA GROUP, which leveraged its unique 3D Projection Mapping technology to convert a more traditional Maruti Suzuki Brezza commercial into a three-dimensional experience that is sure to wow moviegoers.
"We are confident that this innovative method of advertising, which is ideal for product debuts, will help brands make a lasting impression on theatre goers' emotions. PVR is really looking forward to collaborating with more brands and advertisers to revolutionize in-cinema advertising," said Gautam Dutta, CEO of PVR.
Image Credit: PVR Cinema
The new in-theatre activation has been made in collaboration with out-of-home media company XPERIA GROUP, which leveraged its unique 3D Projection Mapping technology to convert a more traditional Maruti Suzuki Brezza commercial into a three-dimensional experience that is sure to wow moviegoers.
"We are confident that this innovative method of advertising, which is ideal for product debuts, will help brands make a lasting impression on theatre goers' emotions. PVR is really looking forward to collaborating with more brands and advertisers to revolutionize in-cinema advertising," said Gautam Dutta, CEO of PVR.
Image Credit: PVR Cinema
Trend Themes
1. On-screen Experiential Ads - The creation of immersive and interactive ads can enhance in-cinema advertising by creating a unique and memorable experience for moviegoers.
2. 3D Projection Mapping - Companies can leverage this technology to convert traditional ads into three-dimensional experiences, providing a visually stimulating and engaging form of advertising.
3. Collaborative Marketing - Partnering with out-of-home media companies, such as XPERIA GROUP, can lead to the development of new, innovative advertising methods that make a lasting impression on theater-goers.
Industry Implications
1. Cinema Exhibition - By continuing to innovate in-cinema advertising, companies like PVR Cinemas can create new revenue streams and enhance the overall movie-going experience for customers.
2. Automotive - Partnering with cinema companies to showcase new vehicle models can effectively generate buzz and excitement, leading to increased sales and brand awareness.
3. Out-of-home Media - Developing new technologies and methods for interactive advertising can open up new opportunities in the out-of-home media industry and set companies apart from traditional advertising methods.
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