Small Job Paint Packaging Emphasizes the Approachable Paint Chip
Amelia Roblin — February 20, 2014 — Marketing
References: redfiredesign.co.nz & packagingoftheworld
Small Job Paint packaging appeals to the consumer directly thanks to some clever rebranding efforts by Colin Downing and Natasha Alimova of Redfire. Paint Aids Ltd (PAL) changed this range's name from Real Colour'z to a much more direct Small Job, considering the fact that most people were buying these products for their own domestic endeavors.
The image of the pigment series was greatly simplified by making the base shade of the labels white. Minimal text and intuitive icons are printed in black so that the entire circumference of Small Job Paint packaging is easily read and understood. The defining feature of the new identity is the paint swatch that appears front and center on each paint can. It's that colorful symbol of the first step that a person takes when contemplating a redecoration project.
The image of the pigment series was greatly simplified by making the base shade of the labels white. Minimal text and intuitive icons are printed in black so that the entire circumference of Small Job Paint packaging is easily read and understood. The defining feature of the new identity is the paint swatch that appears front and center on each paint can. It's that colorful symbol of the first step that a person takes when contemplating a redecoration project.
Trend Themes
1. Simplified Packaging - Opportunity for disruptive innovation in packaging by simplifying label design and using intuitive icons.
2. Direct Branding - Opportunity for disruptive innovation in branding by using direct and approachable names for products.
3. Symbolic Visuals - Opportunity for disruptive innovation by incorporating symbolic visuals, such as paint swatches, to enhance product identity.
Industry Implications
1. Paint Manufacturing - Opportunity for disruptive innovation in the paint manufacturing industry by rethinking product packaging and branding strategies.
2. Retail - Opportunity for disruptive innovation in the retail industry by leveraging simplified packaging and direct branding to appeal to consumers.
3. Interior Design - Opportunity for disruptive innovation in the interior design industry by incorporating symbolic visuals into product marketing and presentation.
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