This Slyman's Restaurant Campaign Invites Big Eaters
Amelia Roblin — March 28, 2011 — Marketing
References: slymans & adsoftheworld
Many people have some shred of competitive edge, and when it comes to food, this Slyman's Restaurant campaign delivers a challenge to those who may feel so obliged -- or sufficiently hungry.
The Cleveland brasserie prides itself on all-American meals, serving up sandwiches fit for those with epic appetites. These print ads have been designed by the Liggett Stashower advertising agency, and include snapshots of the diner's menu items, labeled with hand-written checks describing the jocular side to the consumption of such excessive servings.
"Gastronomic bliss" is promised along with some carpel tunnel symptoms, the New York "Big Apple" tagline is challenged by comparison and a "belt check" is proposed to replace the coat check. Between the images and the phrases wrapped up in the Slyman's Restaurant campaign, could you down one of these meals?
The Cleveland brasserie prides itself on all-American meals, serving up sandwiches fit for those with epic appetites. These print ads have been designed by the Liggett Stashower advertising agency, and include snapshots of the diner's menu items, labeled with hand-written checks describing the jocular side to the consumption of such excessive servings.
"Gastronomic bliss" is promised along with some carpel tunnel symptoms, the New York "Big Apple" tagline is challenged by comparison and a "belt check" is proposed to replace the coat check. Between the images and the phrases wrapped up in the Slyman's Restaurant campaign, could you down one of these meals?
Trend Themes
1. Food Challenges - Opportunity to create innovative food challenges to attract competitive eaters and food enthusiasts.
2. Excessive Servings - Potential to offer menu items with extra large portions to cater to customers with epic appetites.
3. Humorous Dining Experiences - Possibility to create campaigns that incorporate humor to enhance the dining experience.
Industry Implications
1. Restaurant Industry - Restaurants can capitalize on the trend of food challenges by offering unique and competitive eating contests.
2. Advertising Industry - Opportunity for advertising agencies to develop creative campaigns that leverage humor and exaggeration in the food industry.
3. Event Planning Industry - Event planners can organize food-themed events and competitions that attract food enthusiasts and challenge their appetites.
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