The Slice a Recipe by OgilvyAction Improves Students' Cutting Skills
Meghan Young — May 30, 2013 — Lifestyle
References: ogilvyaction & psfk
Slice a Recipe is a educational cookbook that is not only a tome filled with delicious dishes, but also a practice block to hone cutting skills on. Essentially, the recipes are on lock down until the prospective chef cuts open the pages to access them. Clever and contemporary, the Slice a Recipe cookbook gets people in the mind frame to cook even before they lay their eyes on the instructions.
Created by OgilvyAction, a studio based in Bogota, Columbia, the Slice a Recipe cookbook is a simple concept with huge benefits. According to Psfk, It "was originally created as a teaching tool for a introductory cooking class." Since the pages are so thin and condensed, cutting them open is more of a challenge than some may first believe.
Created by OgilvyAction, a studio based in Bogota, Columbia, the Slice a Recipe cookbook is a simple concept with huge benefits. According to Psfk, It "was originally created as a teaching tool for a introductory cooking class." Since the pages are so thin and condensed, cutting them open is more of a challenge than some may first believe.
Trend Themes
1. Cutting Edge Educational Tools - Opportunity to create innovative tools that enhance education, such as educational cookbooks like Slice a Recipe
2. Interactive Cooking Experiences - Opportunity to develop innovative cookbooks that offer interactive culinary experiences, like Slice a Recipe's page-cutting challenge
3. Multi-functional Publications - Opportunity to create publications that serve multiple functions, like Slice a Recipe's combination of a cookbook and a practice block for cutting skills
Industry Implications
1. Education Industry - Slice a Recipe and similar innovative tools present opportunities for education industry players to incorporate interactive and multi-functional tools into their course materials
2. Publishing Industry - Opportunity for publishers to create unique and interactive publications by fusing different formats like Slice a Recipe did with a cookbook and a cutting practice block
3. Food and Beverage Industry - Opportunity for culinary industry players to introduce innovative cookbooks and other educational materials to their customers to enhance their experience
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