Diet Coke Has Launched a New Sleek Can Design
Madison Mackay — January 11, 2018 — Lifestyle
References: coca-colacompany & popsugar
America's number one zero-calorie soda has just unveiled a new sleek can design. Remixing the old classic Diet Coke can that everyone knows and loves, these new colorful cans are made to appeal to a younger consumer.
While the previous label was busy, used larger text and very minimal colors, the new label is simplified and streamlined. With the new label come four new flavors: Ginger Lime. Feisty Cherry, Zesty Blood Orange and Twisted Mango. A new modern take on design and flavor is set to give Millennials new adventures and experiences when it comes to beverages.
The new flavors come in a tall slim can, but the original flavor will be available in both the original shape as well as the tall can. Diet Coke's new sleek can design is set to be available for purchase late January 2018.
While the previous label was busy, used larger text and very minimal colors, the new label is simplified and streamlined. With the new label come four new flavors: Ginger Lime. Feisty Cherry, Zesty Blood Orange and Twisted Mango. A new modern take on design and flavor is set to give Millennials new adventures and experiences when it comes to beverages.
The new flavors come in a tall slim can, but the original flavor will be available in both the original shape as well as the tall can. Diet Coke's new sleek can design is set to be available for purchase late January 2018.
Trend Themes
1. Colorful Can Designs - The new sleek and colorful can designs of Diet Coke offer an opportunity for other beverage brands to reimagine their packaging and appeal to a younger consumer base.
2. Streamlined Labels - The simplified and streamlined labels on the new Diet Coke cans present an opportunity for other brands to create more visually appealing and minimalist packaging designs.
3. New Flavors - The introduction of four new flavors by Diet Coke opens up an opportunity for other beverage companies to experiment with unique and exciting flavor combinations.
Industry Implications
1. Beverage - The beverage industry can leverage the trend of colorful can designs to differentiate their products and attract more customers, particularly among the younger demographic.
2. Packaging - The packaging industry can capitalize on the trend of streamlined labels to offer innovative packaging solutions that are visually appealing, minimalist, and easy to read.
3. Flavorings - The flavorings industry can explore new flavors and combinations inspired by Diet Coke's introduction of Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango, catering to customers seeking unique and adventurous taste experiences.
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