These Sky Company Skydiving Ads Aim to Have You Landing on Soft Earth
Amelia Roblin — January 11, 2012 — Pop Culture
References: ageisobar.br & adsoftheworld
In how many comedy and horror films have you seen an unfortunate parachutist plummeting towards the most dangerous landing point with which he could possibly collide? These Sky Company Skydiving ads spotlight this jointly comedic and tragic scenario as a way to communicate this company's own expertise.
Written on the right hand side of these prints is, "Sky Company Parachuting, jump with professionals," because "Bad luck never misses." The AGE Isobar advertising agency of Sao Paulo, Brazil, placed images of an angry bull, a cactus and a statue of a mounted swordsman within this campaign, each painted with a target pattern with the red bull's-eye ticking their pointiest parts. Asserting that this extreme sport shop won't land you on these marks, the Sky Company Skydiving ads foster an amusingly apprehensive confidence.
Written on the right hand side of these prints is, "Sky Company Parachuting, jump with professionals," because "Bad luck never misses." The AGE Isobar advertising agency of Sao Paulo, Brazil, placed images of an angry bull, a cactus and a statue of a mounted swordsman within this campaign, each painted with a target pattern with the red bull's-eye ticking their pointiest parts. Asserting that this extreme sport shop won't land you on these marks, the Sky Company Skydiving ads foster an amusingly apprehensive confidence.
Trend Themes
1. Extreme Sports Safety - There's opportunity to develop innovative safety solutions so people can enjoy extreme sports without the risk of dangerous landings.
2. Humorous Advertising Techniques - Advertising campaigns that incorporate humor can be effective in capturing attention, and could improve brand recognition and client retention.
3. Specialized Advertising Campaigns - Specific, carefully targeted advertising campaigns can help companies more effectively communicate their unique selling propositions to potential customers.
Industry Implications
1. Sports Equipment - Companies that specialize in sports equipment and gear could leverage this trend to develop safety-oriented products that appeal to extreme sports enthusiasts.
2. Marketing and Advertising - Marketing firms and advertising agencies could use humorous ad techniques to create campaigns that are memorable and effective at capturing consumer attention.
3. Tourism and Leisure - Businesses in the tourism and leisure industry could use specialized advertising campaigns that emphasize safety and professionalism in extreme sports to attract customers.
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