The SK-II SECRET KEY HOUSE Spotlights the Power of PITERA
Laura McQuarrie — July 19, 2023 — Fashion
References: koreaherald
For World PITERA Month, prestige skincare brand SK-II is welcoming beauty enthusiasts into the SK-II SECRET KEY HOUSE exhibition.
Last year, the brand hosted a one-day celebration of its hero fermented ingredient, PITERA, and this year SK-II is extending the celebration to a month-long transformational journey. Within Tokyo's BA-TSU ART GALLERY, this exhibition shares 10 of SK-II's best-kept secrets, which visitors can unlock as they immerse themselves in the multi-sensorial brand world.
While PITERA—the naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II—has remained unchanged for more than 40 years, many of its secrets remain unknown. Now, the brand is preparing to invite fans into its world with a focus on sharing PITERA, the Secret Key to Crystal Clear Skin.
Last year, the brand hosted a one-day celebration of its hero fermented ingredient, PITERA, and this year SK-II is extending the celebration to a month-long transformational journey. Within Tokyo's BA-TSU ART GALLERY, this exhibition shares 10 of SK-II's best-kept secrets, which visitors can unlock as they immerse themselves in the multi-sensorial brand world.
While PITERA—the naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II—has remained unchanged for more than 40 years, many of its secrets remain unknown. Now, the brand is preparing to invite fans into its world with a focus on sharing PITERA, the Secret Key to Crystal Clear Skin.
Trend Themes
1. Multi-sensory Experiences - Brands can create immersive exhibitions that engage multiple senses, enhancing customer experiences and driving brand loyalty.
2. Brand Storytelling - Exhibitions can be used as a platform to share the brand's story and create a deeper emotional connection with consumers.
3. Transparency and Ingredient Education - Skincare brands can leverage exhibitions to educate consumers about their ingredients and manufacturing processes, fostering trust and transparency.
Industry Implications
1. Skincare - The skincare industry can use multi-sensory exhibitions to differentiate their products and create unique brand experiences.
2. Beauty and Cosmetics - Beauty brands can leverage immersive exhibitions to showcase their products, build brand awareness, and attract new customers.
3. Event Marketing - Event marketing companies can partner with brands to create interactive exhibitions that drive customer engagement and generate buzz.
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