The Inkey List's Pop-Up in London Offers a Recommended Routine
Laura McQuarrie — March 25, 2022 — Business
References: campaignlive
The Inkey List recently opened the doors to its first-ever pop-up in London and it serves as an immersive digital and physical experience of the skincare brand's products. With the experience, guests are guided to learn about the brand's simple and effective ingredient-led products in a gamified way.
The experience provides a walkthrough of a recommended five-step skincare and scalp care routine and guests can create a myINKEY profile, then add their preferred products directly to their basket by scanning relevant QR codes in different zones: Clean, Hydrate, Treat, Moisturise, SPF & Scalp.
As well as being able to engage in interactive games, visitors can make the most of one-to-one skincare consultations and participate in competitions for their chance to win products.
The experience provides a walkthrough of a recommended five-step skincare and scalp care routine and guests can create a myINKEY profile, then add their preferred products directly to their basket by scanning relevant QR codes in different zones: Clean, Hydrate, Treat, Moisturise, SPF & Scalp.
As well as being able to engage in interactive games, visitors can make the most of one-to-one skincare consultations and participate in competitions for their chance to win products.
Trend Themes
1. Gamification in Retail - This trend highlights an innovative opportunity for retailers to engage customers with interactive and immersive experiences that encourage product discovery and increase sales.
2. Personalized Skincare - With the opportunity to create a myINKEY profile and receive one-to-one consultations, this trend emphasizes the potential for companies to personalize product recommendations and enhance customer experience.
3. QR Code Shopping - This trend showcases the convenience of using QR codes for customers to make fast and easy purchases, presenting an opportunity for retailers to implement this technology into their own stores.
Industry Implications
1. Retail - This trend is particularly relevant for the retail industry, where immersive experiences, personalized recommendations, and convenient shopping options can create disruptive innovations.
2. Beauty - With a focus on ingredient-led products and personalized skincare recommendations, the beauty industry can use this trend to create innovative ways to engage customers and promote their products.
3. Technology - With the use of QR codes for purchasing and interactive games, this trend highlights the potential for technology to enhance customer experiences in a variety of industries beyond retail and beauty.
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