Sipsmith FreeGlider is Made for Mindful Drinkers
Laura McQuarrie — July 29, 2021 — Lifestyle
Sipsmith sees that more people than ever before are choosing to moderate their intake of alcohol and to keep up with changing consumer preferences, Sipsmith FreeGlider was created. This is a brand-new non-alcoholic spirit that appeals to mindful drinkers with juniper-forward flavors, balanced citrus notes and even capsicum. The product pairs well with chilled premium tonic water for a refreshing sipping experience.
No matter their drinking preferences, consumers can trust that they're getting a high-quality non-alcoholic product from the brand. As Sipsmith's Master Distiller, Jared Brown, says "It’s taken a while to get it right; two years in fact near 200 prototypes to reach a taste experience that we at Sipsmith are truly happy with. We believe this is the perfect treat for those who are choosing not to drink and gives sippers a genuinely great sipping experience."
No matter their drinking preferences, consumers can trust that they're getting a high-quality non-alcoholic product from the brand. As Sipsmith's Master Distiller, Jared Brown, says "It’s taken a while to get it right; two years in fact near 200 prototypes to reach a taste experience that we at Sipsmith are truly happy with. We believe this is the perfect treat for those who are choosing not to drink and gives sippers a genuinely great sipping experience."
Trend Themes
1. Non-alcoholic Spirits - The trend of non-alcoholic spirits is on the rise, creating an opportunity for craft distilleries to innovate and develop unique flavors and experiences.
2. Mindful Drinking - The trend of mindful drinking is growing, creating an opportunity for beverage companies to market to health-conscious consumers and create unique, high-quality non-alcoholic products.
3. New Flavor Profiles - There is a growing demand for unique flavor profiles in non-alcoholic spirits, creating an opportunity for companies to experiment and develop new offerings to meet consumer preferences.
Industry Implications
1. Craft Distillery - Craft distilleries can capitalize on the trend of non-alcoholic spirits by developing unique and flavorful offerings to appeal to consumers looking for alcohol-free options.
2. Beverage Manufacturer - Beverage manufacturers can capitalize on the trend of mindful drinking by developing non-alcoholic products that cater to health-conscious consumers and provide a high-quality sipping experience.
3. Premium Mixer Manufacturer - Premium mixer manufacturers can capitalize on the trend of non-alcoholic spirits by developing high-quality tonic waters and mixers that pair well with unique non-alcoholic offerings and enhance the sipping experience.
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