Seasonal Stresses Inspired Lunchables' Festive Snack Packs
Laura McQuarrie — December 1, 2022 — Lifestyle
References: thedieline
The holiday season is one that's filled with both joy and many stresses for many people—parents in particular—and Lunchables is recognizing this with its newest holiday snack packs. These snack packs are inspired by some of the happenings that stress parents out during the holidays, such as gifts not arriving on time or forgetting important holiday traditions.
These limited-edition holiday snack packs feature combinations like turkey, cheddar, crackers and cookies or ham, cheddar, crackers and cookies with fun names like “It’s December 24, Where’s the Wrench?!” and “How is the Gift Still Two States Away?!" All of these snack packs for kids are decked out with seasonal motifs, plus they include stickers and the packaging itself functions as a backdrop for Lunchables builds.
These limited-edition holiday snack packs feature combinations like turkey, cheddar, crackers and cookies or ham, cheddar, crackers and cookies with fun names like “It’s December 24, Where’s the Wrench?!” and “How is the Gift Still Two States Away?!" All of these snack packs for kids are decked out with seasonal motifs, plus they include stickers and the packaging itself functions as a backdrop for Lunchables builds.
Trend Themes
1. Holiday Stress-inspired Snack Packs - Opportunity for companies to create limited-edition snack packs that offer humor and relief to customers during the stressful holiday season.
2. Festive Packaging as Added Value - Incorporating seasonal motifs and additional features, like stickers and backdrops, into product packaging can add value and appeal to customers.
3. Novelty Naming Conventions - Using unique and humorous names for products can enhance a brand's image and create memorable customer experiences.
Industry Implications
1. Food and Beverage - Food and beverage companies can create limited-edition snack packs that offer humor and relief to customers during the stressful holiday season.
2. Packaging - Packaging companies can offer more than just simple containers by incorporating seasonal motifs and additional features, like stickers and backdrops, into product packaging.
3. Marketing and Advertising - Marketing and advertising agencies can help brands create unique and humorous names for their products to enhance their image and create memorable customer experiences.
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