Stouffer’s LasagnaMac Has Both Lasagna and Mac & Cheese
Michael Hemsworth — April 22, 2021 — Marketing
References: goodnes & drugstorenews
The Stouffer’s LasagnaMac is an unexpected new product from the brand that will offer consumers a hybrid option to try out when craving a pasta-based meal.
The frozen meal is, as its name suggests, one part lasagna and one part macaroni and cheese, which will make it a satisfying option for pasta fans to try out. The meal is a limited-edition offering that will be launched at the beginning of summer for curious foodies to pick up.
Branding Marketing Manager Megan McLaughlin spoke on the new Stouffer’s LasagnaMac saying, "Bringing together two of our best-selling products is a simple way to express the intent of our new marketing campaign, Happyfull. We worked to create a recipe that will make our fans feel both happy and full. LasagnaMac is a great example of how of our innovation is anchored in consumer obsession — and not to mention, it’s incredibly delicious.”
The frozen meal is, as its name suggests, one part lasagna and one part macaroni and cheese, which will make it a satisfying option for pasta fans to try out. The meal is a limited-edition offering that will be launched at the beginning of summer for curious foodies to pick up.
Branding Marketing Manager Megan McLaughlin spoke on the new Stouffer’s LasagnaMac saying, "Bringing together two of our best-selling products is a simple way to express the intent of our new marketing campaign, Happyfull. We worked to create a recipe that will make our fans feel both happy and full. LasagnaMac is a great example of how of our innovation is anchored in consumer obsession — and not to mention, it’s incredibly delicious.”
Trend Themes
1. Hybrid Pasta Dishes - This trend opens the door for other food brands to experiment with their products and find new ways of combining traditional dishes to create unique flavors that appeal to a wider audience.
2. Limited-edition Offerings - The trend of offering limited-edition products creates a sense of urgency among consumers who want to try out new and unique products before they disappear, which can generate higher sales and increase brand loyalty.
3. Consumer Obsession-driven Innovation - Stouffer's strategy of anchoring its innovation in consumer obsession demonstrates that paying close attention to consumer preferences and needs can lead to the creation of successful and innovative products.
Industry Implications
1. Frozen Foods - This trend presents an opportunity for frozen food companies to innovate their products and create exciting new flavors to attract and retain customers.
2. Food Marketing - Launching limited-edition products can be a marketing strategy for food companies to create buzz and generate interest in their brand amongst food enthusiasts.
3. Food Innovation - The success of Stouffer's LasagnaMac illustrates the potential of food innovation in creating unique and exciting dishes that appeal to consumers, which can drive growth and increase revenues for food companies.
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