The Tuna Lovers’ Singing Advent Calendar Sings a Brand Jingle
Laura McQuarrie — November 14, 2024 — Lifestyle
References: WorldsBestSnackMeal & finance.yahoo
In 2023, Bumble Bee Seafoods made a splash with its Tuna Lovers' Advent Calendar and for the 2024 holiday season, an all-new version is on the market that sings: The Tuna Lovers’ Singing Advent Calendar.
This offbeat advent calendar for tuna lovers shares the tune of a freshly re-recorded version of the Bumble Bee jingle from the 1970s. Sung by 2000s-era boy band BBMAK, the brand jingle speaks straight to the heart of nostalgic Millennial shoppers.
Last year, the brand's first tuna advent calendar sold out in less than 48 hours. This year, consumers can look forward to counting down the days in December with surprises like the newest Bumble Bee Tuna Pouches—including first flavored albacore pouch offering from the brand—ornaments and Snack on the Run! Tuna Salad kits.
This offbeat advent calendar for tuna lovers shares the tune of a freshly re-recorded version of the Bumble Bee jingle from the 1970s. Sung by 2000s-era boy band BBMAK, the brand jingle speaks straight to the heart of nostalgic Millennial shoppers.
Last year, the brand's first tuna advent calendar sold out in less than 48 hours. This year, consumers can look forward to counting down the days in December with surprises like the newest Bumble Bee Tuna Pouches—including first flavored albacore pouch offering from the brand—ornaments and Snack on the Run! Tuna Salad kits.
Trend Themes
1. Nostalgia-fueled Marketing - Brands are utilizing nostalgic elements to connect with Millennial consumers who reminisce about past decades.
2. Innovative Advent Calendars - Unconventional advent calendars are captivating consumers by merging traditional holiday practices with unique, themed surprises.
3. Singing Promotional Products - Musical elements in promotional items are being used to enhance customer engagement and create memorable brand experiences.
Industry Implications
1. Packaged Seafood - The packaged seafood industry is leveraging creative marketing campaigns to differentiate products and attract niche audiences.
2. Holiday Merchandise - Seasonal products are increasingly incorporating interactive features to stand out in a crowded holiday market.
3. Music Licensing - The music licensing industry sees opportunities in partnerships that tailor nostalgic tunes to modern promotional contexts.
7.7
Score
Popularity
Activity
Freshness
