The Simply Syrups From the Italian Beverage Company are Easy to Use
Michael Hemsworth — May 4, 2019 — Lifestyle
References: italianbev & conveniencestore
The Simply Syrups have been created by the Italian Beverage Company (IBC) as a new line of mixers that can be used in a multitude of ways for both alcoholic and nonalcoholic refreshments.
The syrups come in four artisan-inspired flavors including Elderflower, Rose, Rhubarb and Violet, which will be right at home amongst the brands other product offerings. The syrups are formulated to mix well with chilled soft drinks to create premium cocktails with your choice of ingredients for a personalized final product.
General Manager at IBC Ricky Flax spoke about the new Simply Syrups saying, "The popularity of botanical flavors has seen a real spike over the last two years with growth of 150% and we expect further traction through 2019. Our new syrups will help operators capitalize on this trend with a versatile range of flavours with great consumer appeal and work across all drink categories day and night.”
The syrups come in four artisan-inspired flavors including Elderflower, Rose, Rhubarb and Violet, which will be right at home amongst the brands other product offerings. The syrups are formulated to mix well with chilled soft drinks to create premium cocktails with your choice of ingredients for a personalized final product.
General Manager at IBC Ricky Flax spoke about the new Simply Syrups saying, "The popularity of botanical flavors has seen a real spike over the last two years with growth of 150% and we expect further traction through 2019. Our new syrups will help operators capitalize on this trend with a versatile range of flavours with great consumer appeal and work across all drink categories day and night.”
Trend Themes
1. Botanical Flavors Spike - Creating botanical flavored syrups can capitalize on the trend and grow consumer appeal.
2. Versatile Mixers - Creating mixers that work well with both alcoholic and non-alcoholic drinks can enhance consumer experience and satisfaction.
3. Personalized Cocktails - Encouraging personalization in cocktail-making can result in an innovative and unique product that appeals to a wider market.
Industry Implications
1. Beverage Industry - Creating new and innovative mixers can keep up with changing consumer preferences and enhance the market for beverage companies.
2. Hospitality Industry - Using these versatile syrups for beverage offerings and customized cocktails can be a unique selling point for bars, clubs and restaurants.
3. Food Industry - New botanical flavors can be incorporated into food items such as desserts, sauces or dressings, offering an opportunity for food companies to capitalize on the trend.
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