Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Calorie-Reduced Citrus Drinks

Clean the Sky - Positive Eco Trends & Breakthroughs

The New Simply Light Juices Contain Just 25 Calories Per Serving

— May 22, 2018 — Lifestyle
Consumers are constantly on the hunt for ways to cut calories, so the new range of Simply Light juices have been created with this in mind to help them stay hydrated without having to worry about ingredients.

Made with non-GMO ingredients and containing just 25 calories per serving, the juices come in four flavor options including 'Simply Light Orange Pulp Free,' 'Simply Light Orange with Calcium & Vitamin D,' 'Simply Light Lemonade with Raspberry' and 'Simply light Lemonade,' Each of the juices have 50% less calories than the existing lineup of juices from the brand, while also containing less sugar for consumers looking to restrict their intake of sweeteners.

The Simply Light juices are available now for purchase from retailers across the nation.
Trend Themes
1. Low-calorie Beverages - New beverages like Simply Light juices that offer low calorie options for health-conscious consumers represent an opportunity for businesses to create low-calorie drink alternatives.
2. Non-gmo Products - The use of non-GMO ingredients in products such as Simply Light juices represents a trend towards more natural ingredients that businesses can capitalize on.
3. Reducing Sugar in Beverages - Consumers are looking for healthier drink options, creating an opportunity for businesses to reduce sugar in their beverages like Simply Light juices.
Industry Implications
1. Beverage Industry - The beverage industry can offer more low-calorie drink options and use non-GMO ingredients to cater to a more health-conscious consumer base.
2. Natural Foods Industry - The trend towards more natural ingredients, such as non-GMO, provides opportunities for the natural food industry to create products that fit this criteria.
3. Convenience Store Industry - The convenience store industry should consider offering low-calorie and non-GMO drink options, such as Simply Light juices, to cater to the health-conscious consumer.
3.5
Score
Popularity
Activity
Freshness