Tropicana Lean Has 40% Less Sugar Than Alternatives
Michael Hemsworth — September 5, 2020 — Marketing
References: tropicana & talkingretail
The Tropicana Lean juice range has been announced by the brand as a new lineup of refreshments for consumers that will help to satisfy their increasing demand for products with less sugar and lower calories.
The drinks are reported to contain 40% less sugar than other options on the market as well as 40% less calories to boot. This makes the beverages perfect for those who are looking to curb their intake of avoidable calories without feeling too restricted as a result. The drinks come in three flavor options including Mixed Berry, Citrus Fruit and Tropical fruit.
Marketing Director for Juices at PepsiCo Steven Hind spoke on the new Tropicana Lean juice range saying, "Taste is the one of the most important purchase drivers for juice as people seek pleasure and enjoyment. But we recognize there’s also a need to offer a wider product portfolio to meet changing shopper needs as 63.3% of shoppers claim that they are trying to restrict their consumption of sugar. We have seen a resurgence of take-home formats in the chilled fruit juice category as shoppers have turned to breakfasts at home with the family, with take home juice growing at 14% during lockdown.”
The drinks are reported to contain 40% less sugar than other options on the market as well as 40% less calories to boot. This makes the beverages perfect for those who are looking to curb their intake of avoidable calories without feeling too restricted as a result. The drinks come in three flavor options including Mixed Berry, Citrus Fruit and Tropical fruit.
Marketing Director for Juices at PepsiCo Steven Hind spoke on the new Tropicana Lean juice range saying, "Taste is the one of the most important purchase drivers for juice as people seek pleasure and enjoyment. But we recognize there’s also a need to offer a wider product portfolio to meet changing shopper needs as 63.3% of shoppers claim that they are trying to restrict their consumption of sugar. We have seen a resurgence of take-home formats in the chilled fruit juice category as shoppers have turned to breakfasts at home with the family, with take home juice growing at 14% during lockdown.”
Trend Themes
1. Low-calorie Juice - The demand for products with less sugar and lower calories is increasing, presenting opportunities for low-calorie juice brands to disrupt the market.
2. Reduced Sugar Beverages - Consumers are looking for drinks with significantly less sugar content than traditional options, creating a space for innovative and disruptive reduced sugar beverages.
3. Health-conscious Refreshments - There is a growing trend towards healthier refreshment options, offering an opportunity for brands to develop innovative drinks that cater to health-conscious consumers.
Industry Implications
1. Beverage Industry - Low-calorie prepackaged juice ranges are disrupting the traditional beverage industry by providing healthier alternatives with reduced sugar and fewer calories.
2. Health and Wellness Industry - The increasing demand for low-calorie juice and reduced sugar beverages aligns with the health and wellness industry's focus, creating opportunities for innovation and market disruption.
3. Food Retail Industry - The rising popularity of low-calorie juice ranges presents an opportunity for the food retail industry to stock and promote healthier beverage options, catering to health-conscious consumers.
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