Martin Frobisher's Simply Elderflower is Non-Alcoholic
Laura McQuarrie — July 19, 2019 — Lifestyle
References: frobishers & barmagazine
Martin Frobisher’s range of Spectacular Sparklers was created to "solve the problem of what to drink when not drinking" and the newest addition to the brand's range is the lightly flavored Simply Elderflower pressé. The sparkling beverage is prepared with natural spring water and "no hidden nasties," offering a refreshing, low-sugar, low-calorie option. While the non-alcoholic product can certainly be enjoyed on its own, it can also be used to add interest to other spirits.
This new product joins Martin Frobisher’s existing assortment of Spectacular Sparklers, which includes other inspiring varieties like Orange & Lemon, Raspberry & Grape and Pear & Elderflower.
While many adults no longer care for products with a high alcoholic content, flavor and texture are still top-of-mind for many consumers who are looking to enjoy familiar parts of drinking rituals.
This new product joins Martin Frobisher’s existing assortment of Spectacular Sparklers, which includes other inspiring varieties like Orange & Lemon, Raspberry & Grape and Pear & Elderflower.
While many adults no longer care for products with a high alcoholic content, flavor and texture are still top-of-mind for many consumers who are looking to enjoy familiar parts of drinking rituals.
Trend Themes
1. Alcohol-free Beverages - Martin Frobisher's Simply Elderflower is a non-alcoholic alternative that offers a refreshing, low-sugar, and low-calorie option for health-conscious consumers who still crave the experience of drinking a flavorful beverage.
2. Flavored Pressés - Martin Frobisher's Spectacular Sparklers range includes several inspiring varieties, such as Orange & Lemon, Raspberry & Grape, and Pear & Elderflower, offering consumers a range of delicious flavors to choose from.
3. Mixology Without Alcohol - Martin Frobisher's Simply Elderflower can be used to add interest to other spirits, making it an excellent option for people who want to participate in drinking rituals without the negative effects of alcohol.
Industry Implications
1. Beverage Industry - The non-alcoholic beverage industry has continued to grow over the years, driven largely by consumers' desire for healthy, low-sugar alternatives and the rise of sober socializing.
2. Hospitality Industry - Restaurants and bars can capitalize on the trend of non-alcoholic alternatives by offering a range of flavorful and sophisticated mocktail options on their menus.
3. Health and Wellness Industry - Consumers looking for healthier alternatives to traditional alcoholic drinks may turn to non-alcoholic options like Martin Frobisher's Simply Elderflower, creating opportunities for health and wellness brands to create and market low-sugar, low-calorie beverages.
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