Simply Cutrer is Sonoma-Cutrer’s First Chardonnay in a Can
Grace Mahas — April 21, 2023 — Lifestyle
References: sonomacutrer
Sonoma-Cutrer, a renowned Californian wine producer, unveils Simply Cutrer, their debut canned wine. This elegant chardonnay offers the brand's classic style in a convenient format for enjoyment anywhere.
For over 40 years, Sonoma-Cutrer has expertly combined Burgundian and Californian traditions, consistently crafting high-quality wines. Simply Cutrer challenges conventional perceptions by presenting a sophisticated wine in a can, reflecting the brand's top-ranked position in Wine & Spirits Annual Restaurant Poll for Most Requested Chardonnay.
Simply Cutrer features notes of citrus flavors like peach, nectarine, and juicy melon. The Chardonnay fruit for this release was all sourced from well-known regions of California, which allowed the winemakers to select grapes that hold true to the brand's fruit-forward style.
Simply Cutrer has a 13.9% ABV and retails for an SRP of $19.99 for a four-pack of 250ml cans. Simply Cutrer is available for purchase in select states* and on the Sonoma-Cutrer website.
For over 40 years, Sonoma-Cutrer has expertly combined Burgundian and Californian traditions, consistently crafting high-quality wines. Simply Cutrer challenges conventional perceptions by presenting a sophisticated wine in a can, reflecting the brand's top-ranked position in Wine & Spirits Annual Restaurant Poll for Most Requested Chardonnay.
Simply Cutrer features notes of citrus flavors like peach, nectarine, and juicy melon. The Chardonnay fruit for this release was all sourced from well-known regions of California, which allowed the winemakers to select grapes that hold true to the brand's fruit-forward style.
Simply Cutrer has a 13.9% ABV and retails for an SRP of $19.99 for a four-pack of 250ml cans. Simply Cutrer is available for purchase in select states* and on the Sonoma-Cutrer website.
Trend Themes
1. Canned Wine Trend - The increasing popularity of canned wine presents an opportunity for traditional wine companies like Sonoma-Cutrer to tap into a new market and innovate their packaging and distribution methods.
2. Convenience Packaging Trend - The rise of busy lifestyles and on-the-go consumption habits has created demand for convenient packaging options like canned wine, offering an opportunity for innovation in the packaging industry.
3. Alternative Packaging Materials Trend - As consumer demand for eco-friendly packaging options continues to grow, wine producers like Sonoma-Cutrer can take advantage of this trend by exploring alternative, sustainable materials for their wine cans and packages.
Industry Implications
1. Wine Industry - Wine producers like Sonoma-Cutrer can leverage the canned wine trend and the convenience packaging trend to tap into a new market and innovate their packaging and distribution methods.
2. Packaging Industry - The trend towards convenient and sustainable packaging options presents a huge opportunity for packaging companies to innovate and offer more options for canned wine producers like Sonoma-Cutrer.
3. Retail Industry - As canned wine becomes more popular, retailers can offer innovative, eye-catching displays and promotions to attract customers and capitalize on this growing trend.
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