These New Oatly Oat Milk Varieties are Arriving Now
Michael Hemsworth — January 8, 2024 — Lifestyle
These new Oatly oat milk varieties have been formulated by the brand with the specific nutritional needs of consumers in mind to help them enjoy the premium flavor of its beverages in an alternative way.
The new products includes the Unsweetened Oatmilk and Super Basic Oatmilk, which are both perfect for a wide variety of everyday uses. The Unsweetened Oatmilk has zero grams of sugar and 40-calories per serving, while the Super Basic Oatmilk has just four ingredients in the mix: water, oats, sea salt and citrus zest fiber. Both beverages boast stylish branding that will help to set them apart from the competition on store shelves.
President of Oatley North America Mike Messersmith spoke on the new Oatly oat milk varieties saying, "At Oatly, we believe that products should serve both people and the planet well. With this in mind, changing the food system requires a mass shift from dairy to plant-based. That’s why our new oat milks were crafted to cater to different consumer preferences, like less calories, no sugar, or fewer ingredients. Ultimately, the biggest impact we can have as a business is to convert cow’s milk drinkers into oat milk buyers. The introduction of Unsweetened and Super Basic continue to help us do that.”
Image Credit: Oatly
The new products includes the Unsweetened Oatmilk and Super Basic Oatmilk, which are both perfect for a wide variety of everyday uses. The Unsweetened Oatmilk has zero grams of sugar and 40-calories per serving, while the Super Basic Oatmilk has just four ingredients in the mix: water, oats, sea salt and citrus zest fiber. Both beverages boast stylish branding that will help to set them apart from the competition on store shelves.
President of Oatley North America Mike Messersmith spoke on the new Oatly oat milk varieties saying, "At Oatly, we believe that products should serve both people and the planet well. With this in mind, changing the food system requires a mass shift from dairy to plant-based. That’s why our new oat milks were crafted to cater to different consumer preferences, like less calories, no sugar, or fewer ingredients. Ultimately, the biggest impact we can have as a business is to convert cow’s milk drinkers into oat milk buyers. The introduction of Unsweetened and Super Basic continue to help us do that.”
Image Credit: Oatly
Trend Themes
1. Health-conscious Beverages - These new Oatly oat milk varieties have been formulated with specific nutritional needs in mind, providing health-conscious consumers with a premium flavor alternative.
2. Minimalistic Ingredients - The Super Basic Oatmilk contains only four simple ingredients, offering consumers a minimalistic option for their beverage choices.
3. Personalized Plant-based Options - The new Unsweetened Oatmilk caters to consumers who prefer less sugar and lower calorie options, highlighting the demand for personalized plant-based choices.
Industry Implications
1. Plant-based Food - These new oat milk varieties reflect the growing trend in the plant-based food industry, presenting innovative opportunities for brands to cater to health-conscious consumers.
2. Beverage - The release of these fine-tuned oat milk beverages showcases the potential for disruptive innovation in the beverage industry by offering alternative, plant-based options.
3. Packaging - The stylish branding of these new Oatly oat milk varieties opens up disruptive innovation opportunities for the packaging industry, emphasizing the importance of visually appealing designs to stand out on store shelves.
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