HBO and Fooji Teamed Up To Celebrate The Release of Silicon Valley
Justin Lam — March 29, 2018 — Marketing
References: fastcompany & adweek
In preparation for the upcoming season of Silicon Valley, HBO partnered with Fooji, a brand delivery agency, to send pizzas to fans in New York, Los Angeles and San Francisco. Fans looking to order a pizza simply had to tweet out #Sliceline and a pizza emoji -- the hashtag is a direct reference to the first episode in the series' fifth season. While not everyone was able to receive a free pie, those that did were also lucky enough to get a Sliceline branded box.
To bring the Silicon Valley stunt to life, Fooji partnered with EatStreet, a food delivery service, and worked with 90 restaurants across the three different cities. To make the drone deliveries possible, Fooji brought in Drone Dudes, however these drone based deliveries were only available in Los Angeles and San Francisco due to FAA regulations. By the end of the stunt, over 700 pizzas were delivered and HBO considered the activation a success that not only satiated fans hunger, but also added another 'Easter Egg' for fans to obsess over.
Image Credit: Fooji and HBO
To bring the Silicon Valley stunt to life, Fooji partnered with EatStreet, a food delivery service, and worked with 90 restaurants across the three different cities. To make the drone deliveries possible, Fooji brought in Drone Dudes, however these drone based deliveries were only available in Los Angeles and San Francisco due to FAA regulations. By the end of the stunt, over 700 pizzas were delivered and HBO considered the activation a success that not only satiated fans hunger, but also added another 'Easter Egg' for fans to obsess over.
Image Credit: Fooji and HBO
Trend Themes
1. Branded Publicity Stunts - Opportunity to create memorable experiences and generate buzz by collaborating with brands and delivery agencies for unique promotional campaigns.
2. Social Media Engagement - Leveraging hashtags and emojis on social media platforms to engage with fans and customers, creating opportunities for interactive marketing.
3. Drone-based Deliveries - Exploring the potential of drone technology in delivery services, overcoming regulatory challenges to provide efficient and innovative solutions.
Industry Implications
1. Entertainment - Collaborating with brands and delivery agencies to create immersive experiences, driving fan engagement and promoting new releases.
2. Food Delivery Services - Partnering with entertainment companies and utilizing technology like drones to enhance delivery options and offer unique customer experiences.
3. Marketing and Advertising - Utilizing social media engagement strategies, including hashtags and emojis, to generate buzz, increase brand awareness, and drive customer interactions.
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