MegaFood's New Releases Feature 100% Fruiting Body Mushrooms
Laura McQuarrie — August 23, 2024 — Lifestyle
References: megafood & streetinsider
MegaFood's new Superfood Mushroom supplements are doctor-formulated and science-backed with clinically studied botanicals in their formulations. Unlike other mushroom supplements that make the most of mycelium on grain fillers, these contain 100% fruiting body mushrooms for focus, immune health, energy and stress relief. According to the brand's findings, fruiting bodies have been shown to contain higher levels of beta-glucans than myceliated grain products.
The Superfood Mushroom Stress Relief was clinically shown to reduce stress in as little as six weeks, making it the first and only dietary supplement mushroom product clinically tested for stress relief. This formula combines fruiting body reishi and clinically studied KSM-66 ashwagandha.
Other superfoods featured throughout this new lineup include elderberry, Panax ginseng and holy basil, plus fruiting body cordyceps, maitake and lion's mane mushrooms.
The Superfood Mushroom Stress Relief was clinically shown to reduce stress in as little as six weeks, making it the first and only dietary supplement mushroom product clinically tested for stress relief. This formula combines fruiting body reishi and clinically studied KSM-66 ashwagandha.
Other superfoods featured throughout this new lineup include elderberry, Panax ginseng and holy basil, plus fruiting body cordyceps, maitake and lion's mane mushrooms.
Trend Themes
1. Clinical Validation of Dietary Supplements - The rise of dietary supplements that are supported by clinical studies enhances consumer trust and product credibility.
2. Shift to Fruiting Body Mushrooms - Demand for supplements using 100% fruiting body mushrooms increases as consumers seek higher beta-glucan content.
3. Multi-superfood Blends - The trend of combining multiple superfoods in one supplement capitalizes on the synergy of diverse health benefits in a single product.
Industry Implications
1. Nutraceuticals - The nutraceutical industry is innovating with products that offer clinically-backed health benefits using natural ingredients.
2. Functional Foods and Beverages - The functional foods and beverages sector benefits from integrating superfoods like mushrooms and botanicals to meet consumer health needs.
3. Herbal Supplements - Herbal supplements industry showcases significant advancements by incorporating potent combinations of traditional herbs with scientifically validated applications.
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