This 10-Second Sainsbury's Ad Was Shot with Snapchat Spectacles
Laura McQuarrie — September 19, 2017 — Tech
References: sainsburys & campaignlive
UK supermarket chain Sainsbury's recently released a noteworthy new advertisement that was shot on Snap Spectacles.
As the social media sharing glasses feature a 115-degree camera lens that is meant to mimic how humans really see the world, the shots share familiar perspectives and scenes from the kitchen. In the short 10-second video, Sainsbury's captured the feeling of having a group huddle over a pot of food.
The video advertisement was rolled out to Snapchat users in the UK and those with the platform are able to rotate the screen of their device to get a better look around. To accompany this short and sweet social media video ad, Sainsbury's released a series of recipes for the fall. Campaigns shot with Snap's Spectacles have the potential to create many visceral experiences for mobile viewing.
As the social media sharing glasses feature a 115-degree camera lens that is meant to mimic how humans really see the world, the shots share familiar perspectives and scenes from the kitchen. In the short 10-second video, Sainsbury's captured the feeling of having a group huddle over a pot of food.
The video advertisement was rolled out to Snapchat users in the UK and those with the platform are able to rotate the screen of their device to get a better look around. To accompany this short and sweet social media video ad, Sainsbury's released a series of recipes for the fall. Campaigns shot with Snap's Spectacles have the potential to create many visceral experiences for mobile viewing.
Trend Themes
1. 115-degree Camera Ads - Using the unique perspective of a 115-degree camera lens, brands can create advertisements that mimic how humans really see the world, providing a more immersive experience for viewers.
2. Social Media Platform Integration - Integrating advertisements with popular social media platforms like Snapchat allows brands to reach a wider audience and engage with users in innovative ways.
3. Visceral Experiences for Mobile Viewing - Creating video campaigns shot with Snap Spectacles offers the opportunity to deliver immersive and engaging experiences to viewers on mobile devices.
Industry Implications
1. Supermarkets - Supermarket chains can leverage the technology of Snap Spectacles to create unique and captivating advertisements that showcase their products and create a stronger connection with consumers.
2. Advertising - The advertising industry can benefit from the use of Snap Spectacles to create innovative campaigns that stand out in a competitive market and resonate with audiences.
3. Social Media - Through integration with Snap Spectacles, social media platforms can offer users exciting new ways to engage with brands and consume content, opening up new avenues for monetization.
1.5
Score
Popularity
Activity
Freshness
