Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
References: shoptrue & fastcompany
Shoptrue is a new online shopping app that harnesses artificial intelligence technology to orchestrate a more personalized experience for consumers. The marketplace carries the promise of making shopping on the Internet more accessible and less frustrating. This is a demanded service since often we can get lost and browse for hours without finding anything to our liking.
Shoptrue relies on artificial intelligence to create a personalized shopping experience for each customer. It draws on a database of 2,000 brands and millions of products. The algorithm bases the picks on factors like taste, budget, and fit. A "logical next step in retail," the AI-powered service is time-efficient and convenient—both highly desired features in the world of retail.
Image Credit: Shoptrue
Shoptrue relies on artificial intelligence to create a personalized shopping experience for each customer. It draws on a database of 2,000 brands and millions of products. The algorithm bases the picks on factors like taste, budget, and fit. A "logical next step in retail," the AI-powered service is time-efficient and convenient—both highly desired features in the world of retail.
Image Credit: Shoptrue
Trend Themes
1. Personalized Shopping Experience - AI-powered shopping apps like Shoptrue are creating a more personalized shopping experience by using algorithms that curate products based on customer preferences, thereby creating opportunities for targeted marketing strategies.
2. AI-based Recommendations - Shoptrue and other AI-based shopping apps use algorithms that analyze consumer data and provide customized product recommendations which opens up the opportunity to create innovative marketing campaigns to meet the needs of the targeted audiences.
3. Seamless Shopping Experience - AI-based shopping apps like Shoptrue provide consumers with a more seamless shopping experience, thereby opening up avenues for integration with other retail technologies to create a completely streamlined retail experience.
Industry Implications
1. Fashion Industry - AI shopping apps like Shoptrue are disrupting the fashion industry by using technology to provide customers with more personalization and making online shopping less frustrating.
2. Retail Industry - The use of AI-powered shopping apps like Shoptrue is transforming the retail industry by providing consumers with a more efficient, convenient, and seamless shopping experience that opens opportunities for integration with other retail technologies.
3. Marketing Industry - The integration of AI-based shopping apps with marketing strategies allows businesses to provide consumers with a more targeted experience, opening up opportunities for innovative marketing campaigns that meet the specific needs of the consumer.
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