IKEA and ASUS Republic of Gamers Launch New Collection
Grace Mahas — September 14, 2020 — Art & Design
References: newsroom.inter.ikea & engadget
IKEA recently partnered with ASUS Republic of Gamers (ROG) to launch a 30-piece affordable gaming furniture accessories series. The aim of the new collaboration is to "bring the gaming experience at home to a new level" and speaks to the rapidly growing market of gamers looking for specific home products to improve the experience.
Ewa Rychert, the Global Business Leader of Workspace, commented on the new collaboration, stating: “There are a lot of existing conventions about gaming which are often stereotypical or negative, for example, all the games are built on violence, gaming is asocial and it is predominantly a men’s activity.
"In fact, figures show that gaming is among the most truly cross-demographic activities, and it can improve an individual's mental health and general well-being. It’s a source of relaxation, independence, fun; through gaming, people develop skills within problem-solving, teamwork, and communication. Playing games also provides a new way of connecting with others which has become even more important recently to feel connected remotely. We hope that the new gaming range will help to embrace and enable the benefits of gaming in life at home. ”
Image Credit: IKEA
Ewa Rychert, the Global Business Leader of Workspace, commented on the new collaboration, stating: “There are a lot of existing conventions about gaming which are often stereotypical or negative, for example, all the games are built on violence, gaming is asocial and it is predominantly a men’s activity.
"In fact, figures show that gaming is among the most truly cross-demographic activities, and it can improve an individual's mental health and general well-being. It’s a source of relaxation, independence, fun; through gaming, people develop skills within problem-solving, teamwork, and communication. Playing games also provides a new way of connecting with others which has become even more important recently to feel connected remotely. We hope that the new gaming range will help to embrace and enable the benefits of gaming in life at home. ”
Image Credit: IKEA
Trend Themes
1. Affordable Gaming Furniture Accessories - Disruptive innovation opportunity: Develop affordable gaming furniture accessories that enhance the gaming experience and appeal to a wide demographic of gamers.
2. Growing Market for Gaming Home Products - Disruptive innovation opportunity: Identify and create home products specifically designed to improve the gaming experience and cater to the needs of gamers.
3. Positive Impact of Gaming on Mental Health - Disruptive innovation opportunity: Explore and develop gaming-related products or services that promote mental wellbeing and improve overall mental health through gaming experiences.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity: Incorporate gaming-specific features into furniture designs to cater to the growing demand for gaming home products.
2. Gaming Accessories - Disruptive innovation opportunity: Create innovative gaming accessories that enhance the gaming experience and provide added value for gamers.
3. Health and Wellness - Disruptive innovation opportunity: Develop gaming-related health and wellness products or services that promote mental wellbeing and leverage the positive impacts of gaming on mental health.
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