WOVE Helps Newly Engaged Couples Create Custom Rings
Laura McQuarrie — November 21, 2022 — Art & Design
References: prnewswire
WOVE sets itself apart as the only online custom jewelry company that helps newly engaged couples build exact replicas of engagement rings before delivering the finished high-end engagement rings. With WOVE, the process starts by matching couples with an in-house jewelry designer so that they can start bringing their vision to life in a style that's truly their own with high-quality diamonds and 100% sustainable materials.
WOVE was founded by two West Point classmates and former Army Rangers, Andrew Wolgemuth and Brian Elliott, who identified an opportunity to help people sidestep regular jewelry store experiences that are intimidating and impersonal. This custom jewelry experience helps couples realize the jewelry of their dreams with the benefit of being able to physically try on rings on from the comfort of home.
WOVE was founded by two West Point classmates and former Army Rangers, Andrew Wolgemuth and Brian Elliott, who identified an opportunity to help people sidestep regular jewelry store experiences that are intimidating and impersonal. This custom jewelry experience helps couples realize the jewelry of their dreams with the benefit of being able to physically try on rings on from the comfort of home.
Trend Themes
1. Custom Jewelry - WOVE sets itself apart as the only online custom jewelry company that helps newly engaged couples build exact replicas of engagement rings before delivering the finished high-end engagement rings.
2. Online Engagement Experience - WOVE helps couples realize the jewelry of their dreams with the benefit of being able to physically try on rings on from the comfort of home.
3. Sustainability in Jewelry - WOVE uses 100% sustainable materials to create their custom engagement rings.
Industry Implications
1. Jewelry - The custom jewelry industry can explore opportunities to meet the growing demand for personalized and sustainable engagement rings.
2. E-commerce - There are opportunities for e-commerce businesses to innovate in the engagement space by offering personalized and sustainable product options.
3. Sustainable Materials - Industries that use sustainable materials can explore opportunities to create unique and customized products, like WOVE's engagement rings, that align with consumers' values.
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