Puma's New Shoe Box Design Will Save 2,800 Tons of Cardboard Annually
Laura McQuarrie — September 14, 2021 — Eco
References: fashionunited.uk
Puma is preparing to introduce a sustainable shoe box design as part of its sustainability initiative and it will help to save 2,800 tons of cardboard per year. Thanks to a design made of more than 95% recycled material, the new design is sturdy and more eco-friendly than before. For these new boxes, Puma will be sourcing cardboard and paper packing from recycled or certified sources. "If we consider that it takes about 12 trees to make a tonne of cardboard, we are saving 33,600 trees every year. That is more than the number of trees in Central Park in New York,” says Stefan Seidel, head of corporate sustainability at Puma.
This commitment to its 10for25 Sustainability Strategy joins other initiatives, such as the discontinued use of plastic bags in stores.
This commitment to its 10for25 Sustainability Strategy joins other initiatives, such as the discontinued use of plastic bags in stores.
Trend Themes
1. Sustainable Packaging Solutions - The new Puma shoe box design made of more than 95% recycled material presents a trend of sustainable packaging solutions for eco-friendly businesses.
2. Circular Economy Advancements - Puma's 10for25 sustainability strategy initiates a trend of circular economy advancements, encouraging businesses to focus on a sustainable future.
3. Eco-friendly Materials - The new Puma shoe box design made of recycled and certified cardboard and paper sourcing presents a trend of eco-friendly materials, fostering more environmentally responsible products.
Industry Implications
1. Fashion and Apparel - The introduction of sustainable shoe boxes for Puma presents an opportunity for fashion and apparel companies to implement eco-friendly practices in their packaging solutions.
2. Retail - The discontinuation of plastic bags in Puma stores presents an opportunity for retail companies to shift towards more sustainable packaging options and reduce their carbon footprint.
3. Packaging and Printing - The trend of sustainable packaging solutions presents an opportunity for companies in the packaging and printing industry to transition towards eco-friendly materials and processes in their operations.
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