When Are Ads Too Shocking?
lourdes sanchez bayas — March 25, 2008 — Marketing
References: darkroastedblend & lunaticadesnuda.blogspot
When is shockvertising just too shocking? What sort of parameters, if any, should be delineated to mark the division between so-called cutting edge, out of the box advertising and just plain garbage with a very high shocking value designed to call attention to a product by whatever means necessary? But then again, isn't that what advertising is all about? By whatever means necessary...? I just ask the questions.
1.Ad in Campaign Brief Magazine - The sometimes painful birth of ideas
2. Leather bomber jacket - An atom bomb mushroom cloud
3 & 4.Radio Station - Jazz is not for everyone
5. Energizer battery - Keeps going even after it has been beheaded
1.Ad in Campaign Brief Magazine - The sometimes painful birth of ideas
2. Leather bomber jacket - An atom bomb mushroom cloud
3 & 4.Radio Station - Jazz is not for everyone
5. Energizer battery - Keeps going even after it has been beheaded
Trend Themes
1. Shockvertising - Exploration of advertising strategies that push limits with the intention of evoking strong emotional reactions.
2. Unconventional Branding - Incorporation of nontraditional methods in advertising campaigns to grab attention and create a lasting impression.
3. Radical Messaging - Marketing messages that challenge social norms in order to provoke conversations and stand out in crowded markets.
Industry Implications
1. Advertising - The constant need for businesses to differentiate themselves creates an ongoing opportunity for advertising agencies to innovate in their approach.
2. Fashion - Clothing brands have room to push boundaries and explore nontraditional forms of branding to appeal to the younger demographic.
3. Consumer Electronics - Brands can leverage unconventional branding techniques to disrupt the crowded consumer electronics market, where differentiation can be difficult.
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