Shloer Zero Comes in Two Flavors for Consumers to Try
Michael Hemsworth — November 11, 2022 — Lifestyle
References: shloer & talkingretail
The Shloer Zero refreshments are a new range of alcohol-free drinks perfect for consumers who don't drink or who want to cut down on their consumption to try out. The drinks come in two flavors including Red Grape and White Grape, which are both crafted with a calorie-free recipe that will call to mind conventional coolers or juices. The drinks are formulated to appeal to younger shoppers who are continuing to opt for low to no-alcohol refreshments.
Head of Marketing - Softs at SHS Drinks Sarah Lawson spoke on the new Shloer Zero refreshments saying, "Shloer Zero is a breakthrough addition to the brand: it’s a great-tasting, zero-compromise, zero-calorie product – one which doesn’t compel shoppers in independents to choose a trade-off between flavour and sugar content."
Head of Marketing - Softs at SHS Drinks Sarah Lawson spoke on the new Shloer Zero refreshments saying, "Shloer Zero is a breakthrough addition to the brand: it’s a great-tasting, zero-compromise, zero-calorie product – one which doesn’t compel shoppers in independents to choose a trade-off between flavour and sugar content."
Trend Themes
1. Calorie-free Beverages - As more consumers become health-conscious, there is an opportunity for innovative beverage companies to develop more calorie-free options to cater to this growing demand.
2. Low to No-alcohol Refreshments - As the trend towards healthier living gains momentum, there is an opportunity for beverage companies to create innovative low to no-alcohol drinks to cater to consumers who want to reduce their alcohol consumption.
3. Crafted Non-alcoholic Beverages - There is an opportunity for innovative beverage companies to create unique and flavorful non-alcoholic drinks that cater to consumers looking for a premium experience without the alcohol content.
Industry Implications
1. Beverage Industry - Beverage companies can capitalize on the trend towards healthier living and create innovative and flavorful low to no-alcohol drinks and calorie-free beverages that cater to consumers' changing tastes.
2. Hospitality Industry - The hospitality industry can cater to health-conscious customers by offering a range of low to no-alcohol beverages and calorie-free options, including mocktails and other crafted non-alcoholic refreshments.
3. Retail Industry - Retailers can capitalize on the growing trend towards healthy living by stocking up on a wider variety of low to no-alcohol beverages and calorie-free refreshments in their stores to keep up with consumer demand.
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