The Sharpie Twin Tip Campaign Retells 'The Social Network'
Leslie Chen — June 1, 2013 — Marketing
References: giovannidraftfcb.br & adsoftheworld
These Sharpie Twin Tip advertisements are the kind that will instantly have you nodding your head with understanding.
Created by DRAFTFCB in Sao Paulo, Brazil, the campaign contains three different ads created with a Sharpie. The ads are in comic form and depict different stories like Mark Zuckerberg's creation of Facebook on 'The Social Network' and even Prince Harry's journey from birth to tabloid-favorite royal. Each ad features one story depicted in two ways with the thicker tip of the pen associated with a more concise storyline while the finer tip features a more detailed description.
Paired with the words "One story. Two points," the Sharpie Twin Tip ads clearly illustrate their message by cleverly incorporating the object they're trying to sell with the execution.
Created by DRAFTFCB in Sao Paulo, Brazil, the campaign contains three different ads created with a Sharpie. The ads are in comic form and depict different stories like Mark Zuckerberg's creation of Facebook on 'The Social Network' and even Prince Harry's journey from birth to tabloid-favorite royal. Each ad features one story depicted in two ways with the thicker tip of the pen associated with a more concise storyline while the finer tip features a more detailed description.
Paired with the words "One story. Two points," the Sharpie Twin Tip ads clearly illustrate their message by cleverly incorporating the object they're trying to sell with the execution.
Trend Themes
1. Comic-style Advertisements - Opportunity for brands to create engaging and relatable storytelling through comic-style advertisements.
2. Dual Narrative Marketing - Opportunity to use contrasting narratives to highlight different features or perspectives of a product or service.
3. Visual Representation of Message - Opportunity to communicate messages more effectively through visual storytelling in advertisements.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create innovative campaigns that utilize comic-style storytelling and dual narratives.
2. Stationery - Opportunity for stationery companies to create dual-tip markers or pens that offer users the ability to create different visual effects in their work.
3. Social Media - Opportunity for social media platforms to incorporate visual storytelling features, like comic-style ads, to engage users and increase ad effectiveness.
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