These Drinks are Inspired by Historical Sharbat Beverages
Mishal Omar — September 21, 2016 — Lifestyle
References: scharbat.de & packagingoftheworld
Sharbat is a drink that has long been consumed by people in Western and South Asian countries and the ones offered by Kumpbel GmbH are carbonated.
Sharbat is consumed in countries such as India, Turkey, Iran, Afghanistan and Pakistan and is often done so after the month of Ramadan. The drinks offered by Kumpel are each infused with rosewater, are carbonated and come with varying additional flavors that include lime, lemon and pomegranate. The refreshing beverages offer a healthier alternative to soft drinks on the market that are based in sugary syrups and artificial flavors.
The contemporary labeling of these bottles coupled with a historical beverage ensure that they capture the attention of people who have become tired of the standard soft drinks offered in the market.
Sharbat is consumed in countries such as India, Turkey, Iran, Afghanistan and Pakistan and is often done so after the month of Ramadan. The drinks offered by Kumpel are each infused with rosewater, are carbonated and come with varying additional flavors that include lime, lemon and pomegranate. The refreshing beverages offer a healthier alternative to soft drinks on the market that are based in sugary syrups and artificial flavors.
The contemporary labeling of these bottles coupled with a historical beverage ensure that they capture the attention of people who have become tired of the standard soft drinks offered in the market.
Trend Themes
1. Sharbat-inspired Beverages - Soft drinks inspired by traditional Sharbat beverages are becoming more popular among consumers looking for a healthier alternative to traditional sodas.
2. Rosewater Infused Drinks - Drinks infused with Rosewater are becoming popular among health-conscious consumers searching for new flavor profiles.
3. Contemporary Bottled Beverages - Contemporary bottle designs that incorporate traditional elements are finding a market among consumers who are looking for unique drink options.
Industry Implications
1. Beverage - The beverage industry has an opportunity to introduce new, unique, and healthier drink options inspired by traditional beverages such as Sharbat.
2. Health and Wellness - The health and wellness industry can take advantage of the trend towards rosewater-based soft drinks to offer new and unique products that cater to a growing demand for healthier beverage options.
3. Packaging - The packaging industry can help to create more contemporary bottle designs that incorporate traditional elements, in order to appeal to consumers searching for unique drink options.
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