These Baby-Shaped Fruit Found in a Biejing Grocery Store Are Rather Creepy
Kyle Towers — March 18, 2013 — Lifestyle
References: en.rocketnews24
These shaped fruit found in a Beijing grocery store look like sleeping babies. I don't know if this was done in an attempt to scare or invite people to eat its fruit, but the first one seems to be working.
Shaped fruit is an interesting strategy for grocery stores to adopt. It might just encourage more children to eat their fruits and veggies if they are shaped like an amusing character. The sleeping baby shapes might not be the best strategy as they are kind of creepy, but beloved characters from pop culture would be a great idea. North America could use this encouragement considering the health issues as a result of poor food choices among young people.
Shaped fruit is an interesting strategy for grocery stores to adopt. It might just encourage more children to eat their fruits and veggies if they are shaped like an amusing character. The sleeping baby shapes might not be the best strategy as they are kind of creepy, but beloved characters from pop culture would be a great idea. North America could use this encouragement considering the health issues as a result of poor food choices among young people.
Trend Themes
1. Shaped Fruit for Kids - Grocery stores can create fun and amusing characters out of fruits and veggies to encourage children to eat healthier.
2. Pop Culture Fruit Shapes - Using beloved characters from pop culture as fruit and veggie shapes could be a successful strategy for grocery stores to get kids excited about eating healthy.
3. Fruit Marketing Strategies - Grocery stores can think outside the box and use creative fruit and veggie shapes as a way to appeal to consumers and differentiate themselves in a competitive market.
Industry Implications
1. Grocery Stores - Grocery stores can take advantage of shaped fruit as a marketing strategy to increase sales and attract more customers.
2. Food and Beverage Industry - The food and beverage industry can explore innovative and creative approaches to promoting healthy eating, such as shaped fruits and vegetables.
3. Marketing and Advertising Industry - The marketing and advertising industry can leverage the trend of shaped fruits and veggies to develop new campaigns and connect with health-conscious consumers.
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