Del Monte Bubble Fruit Gel Pairs Real Fruit, Popping Boba & Flavorful Gel
Laura McQuarrie — August 14, 2024 — Lifestyle
Ahead of back-to-school season and at a time when snackers crave multi-textured treats, Del Monte launched Bubble Fruit Gel, an innovative new on-the-go snack for kids and adults alike.
"We're excited to introduce Del Monte Bubble Fruit Gel, a snack that goes beyond boba to deliver a trifecta texture experience for snackers, combining real fruit with the exciting pop of boba and flavorful gel," said Gareth Hollis, Senior Business Manager at Del Monte, in a press release, "This product is an evolution of Del Monte's Bubble Fruit, taking fun-filled snacking even further for our consumers with the addition of flavorful gel."
To introduce Bubble Fruit Gel in fun-filled flavors like Apple Watermelon, Peach Strawberry and Tropical Pineapple, Del Monte partnered with content creator and author Steffy Degreff on a limited-time merch drop.
"We're excited to introduce Del Monte Bubble Fruit Gel, a snack that goes beyond boba to deliver a trifecta texture experience for snackers, combining real fruit with the exciting pop of boba and flavorful gel," said Gareth Hollis, Senior Business Manager at Del Monte, in a press release, "This product is an evolution of Del Monte's Bubble Fruit, taking fun-filled snacking even further for our consumers with the addition of flavorful gel."
To introduce Bubble Fruit Gel in fun-filled flavors like Apple Watermelon, Peach Strawberry and Tropical Pineapple, Del Monte partnered with content creator and author Steffy Degreff on a limited-time merch drop.
Trend Themes
1. Multi-textured Snacks - Del Monte's Bubble Fruit Gel capitalizes on the growing demand for snacks that offer diverse sensory experiences.
2. Healthy On-the-go Treats - By combining real fruit with flavorful gel and popping boba, Del Monte introduces a health-conscious yet convenient snack option.
3. Collaborative Product Launches - The partnership with content creator Steffy Degreff highlights the trend of brands leveraging influencer collaborations for new product introductions.
Industry Implications
1. Food and Beverage - The launch of Bubble Fruit Gel showcases how food brands innovate with textures to appeal to consumer palates.
2. Snacking Industry - Innovative multi-textured snacks like Bubble Fruit Gel are carving a niche in the competitive snacking market.
3. Marketing and Advertising - Collaborations with influencers for product launches reveal evolving strategies in marketing and consumer engagement.
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