Shake Shack is Offering Free 'SmokeShack' Burgers with Purchase
Colin Smith — May 17, 2024 — Marketing
References: shakeshack & brandeating
Shake Shack, the American fast-casual restaurant chain known for its burgers, is currently running a promotion offering customers a complimentary SmokeShack burger with any purchase of $10 or more. This offer is available through various ordering methods, including in-Shack kiosks, the Shake Shack mobile app, and the company’s official website, shakeshack.com. To take advantage of this deal, which is valid until May 19, 2024, patrons must enter the promotional code ‘BESTINSHACK’ at the time of checkout. The promotion applies to both the Single and Double SmokeShack burger options, with the discount covering up to a maximum value of $12.99. Given that the price of a Double SmokeShack is $11.79 at many locations, it represents the most advantageous choice within the terms of the offer.
The SmokeShack burger itself is a gourmet offering from Shake Shack, featuring an all-natural Angus beef cheeseburger topped with applewood-smoked bacon, chopped cherry peppers, and the chain’s signature ShackSauce, all served on a toasted potato bun. The promotion stipulates that if more than one SmokeShack is added to a qualifying order, the discount will be applied to the SmokeShack of equal or lesser value. This limited-time promotion is part of Shake Shack’s marketing initiatives to attract customers to its unique culinary creations and to encourage the use of its digital ordering platforms.
Image Credit: Shake Shack
The SmokeShack burger itself is a gourmet offering from Shake Shack, featuring an all-natural Angus beef cheeseburger topped with applewood-smoked bacon, chopped cherry peppers, and the chain’s signature ShackSauce, all served on a toasted potato bun. The promotion stipulates that if more than one SmokeShack is added to a qualifying order, the discount will be applied to the SmokeShack of equal or lesser value. This limited-time promotion is part of Shake Shack’s marketing initiatives to attract customers to its unique culinary creations and to encourage the use of its digital ordering platforms.
Image Credit: Shake Shack
Trend Themes
1. Digital Ordering Incentives - Shake Shack's use of digital promotional codes to drive app engagement signifies the potential for rapid customer acquisition through tech-enhanced brand experience.
2. Value-added Promotions - Offering complimentary high-value menu items with specific purchase thresholds is an effective approach to increase average transaction values while providing customer value.
3. Gourmet Fast-food Evolution - The inclusion of premium ingredients such as all-natural Angus beef and applewood-smoked bacon in fast-casual offerings highlights a shift towards upscale dining experiences within the fast-food sector.
Industry Implications
1. Fast-casual Dining - Shake Shack’s promotion emphasizes the growing trend of fast-casual restaurants leveraging high-quality ingredients to differentiate from traditional fast food.
2. Mobile App Engagement - The requirement for app usage to access promotional deals showcases the rising importance of mobile platforms in customer outreach and retention strategies.
3. Digital Marketing - Utilizing unique promotional codes to drive sales demonstrates how targeted digital marketing campaigns can enhance brand interactions and sales conversions.
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