The Shake Shack Sweet and Savory Menu is Korean Cuisine-Inspired
Michael Hemsworth — January 10, 2024 — Lifestyle
References: shakeshack & mensjournal
The Shake Shack Sweet and Savory Menu is a swicy range of menu items perfect for consumers to pick up this winter as a way to satisfy cravings for sweet yet spicy fare. The menu includes the Korean Style Fried Chicken, Korean BBQ Burger, Spicy Korean BBQ Fries and the Spicy Korean BBQ Cheese Fries, which are each crafted with a blend of high-quality ingredients and flavors. The use of gochujang and Choi's Kimchi prioritizes authentic flavors that Korean cuisine fans alike are sure to identify.
Executive Chef and Vice President of Culinary Innovation John Karangis commented on the Shake Shack Sweet and Savory Menu saying, "Our new menu puts a twist on Shake Shack classics, inspired by the amazing flavors and ingredients of Korean cuisine including Gochujang, kimchi, and bulgogi. We’re always seeking out ways to bring fun and delicious menu offerings to our guests, and the ‘swicy’ and heavy umami flavors in these new items do just that.”
Image Credit: Shake Shack
Executive Chef and Vice President of Culinary Innovation John Karangis commented on the Shake Shack Sweet and Savory Menu saying, "Our new menu puts a twist on Shake Shack classics, inspired by the amazing flavors and ingredients of Korean cuisine including Gochujang, kimchi, and bulgogi. We’re always seeking out ways to bring fun and delicious menu offerings to our guests, and the ‘swicy’ and heavy umami flavors in these new items do just that.”
Image Credit: Shake Shack
Trend Themes
1. Swicy QSR Menus - Incorporating the popular Korean flavors of gochujang and kimchi, limited-edition swicy quick-service restaurant menus provide a unique twist on classic dishes.
2. Sweet and Savory Menu - Offering a range of menu items that combine sweet and spicy flavors, the Shake Shack Sweet and Savory Menu caters to consumers' cravings for diverse taste experiences.
3. Authentic Korean Cuisine-inspired - Drawing inspiration from authentic Korean cuisine, these limited-edition menus prioritize the use of high-quality ingredients like bulgogi and Choi's Kimchi to create an immersive dining experience.
Industry Implications
1. Quick-service Restaurants (QSR) - QSR chains can capitalize on the trend by innovating their menus to include limited-edition swicy options, attracting customers seeking unique and bold flavor profiles.
2. Fast Food Chains - Fast food chains have the opportunity to tap into the trend by incorporating the popular flavors of gochujang and kimchi in their menu items, appealing to consumers looking for exciting new taste sensations.
3. Korean Cuisine Restaurants - Korean cuisine restaurants can leverage the trend by offering limited-time swicy menus that showcase authentic Korean flavors, providing a refreshing twist on traditional dishes.
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