Sevenly T-Shirts Raise Money and Awareness for Different Charities Each Week
Bianca — February 10, 2012 — Social Good
References: sevenly.org
Being a charity isn't easy, especially when you are dependent on donations to cover your expenses and reach your goals. Increasingly, however, we are seeing nonprofits and charities begin to sell products to help support their funding, and Sevenly wants to help them out.
"74% of worthy, much needed charities, go out of business every single year," the site explains. "The problem is a lack of awareness, funding, and following."
Put simply, they sell t-shirts and donate $7 from each purchase to a featured cause of the week. For example, "This week, your $22 purchase can provide 35 nutritious meals for a hungry child in Darfur," through Relief International.
In addition to a financial goal (this week they've already raised $6,503), Sevenly has an awareness goal that measures talk on social media, as getting the message out is an integral part of their mission. Currently the Relief International shirt is at 2k likes on Facebook and has been tweeted about 200 times.
Sevenly also includes a video each week by Dale Partridge, their "Chief World Changer" in which he speaks about the given charity. The site also includes a video about the charity as well as direct links to their Facebook and Twitter accounts. As Dale says, even those who can't afford a shirt or hoodie can still donate a like or a tweet.
Contact Information
Sevenly website
Sevenly on Twitter
Sevenly on Facebook
"74% of worthy, much needed charities, go out of business every single year," the site explains. "The problem is a lack of awareness, funding, and following."
Put simply, they sell t-shirts and donate $7 from each purchase to a featured cause of the week. For example, "This week, your $22 purchase can provide 35 nutritious meals for a hungry child in Darfur," through Relief International.
In addition to a financial goal (this week they've already raised $6,503), Sevenly has an awareness goal that measures talk on social media, as getting the message out is an integral part of their mission. Currently the Relief International shirt is at 2k likes on Facebook and has been tweeted about 200 times.
Sevenly also includes a video each week by Dale Partridge, their "Chief World Changer" in which he speaks about the given charity. The site also includes a video about the charity as well as direct links to their Facebook and Twitter accounts. As Dale says, even those who can't afford a shirt or hoodie can still donate a like or a tweet.
Contact Information
Sevenly website
Sevenly on Twitter
Sevenly on Facebook
Trend Themes
1. Charity Product Sales - Charities sell products to support their funding and reach their goals.
2. Weekly Cause Campaigns - Weekly campaigns support different causes and aim to raise money and awareness.
3. Social Media Awareness Advocacy - Social media is used to spread the word and raise awareness.
Industry Implications
1. Charity - Charities can sell products as a way of diversifying their fundraising.
2. Fashion and Apparel - Apparel companies can partner with and support charities as part of their marketing strategy.
3. Social Media Marketing - Social media marketing techniques can be used to drive awareness and support for charitable causes.
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