Shopping District Seven Dials Launched a Festive 3D Display
Laura McQuarrie — November 25, 2016 — Marketing
References: sevendials & eventmagazine
As an alternative to ordinary Christmas light shows, London's Seven Dials shopping district recently launched a 3D projection mapping display outdoors using cutting-edge technology.
The projection mapping show included woodland creatures that came to life on the building that lined the streets, enchanting pedestrians as they passed by. The vibrant holiday display also included a Christmas poem that connected the lights to a trail that could be explored, starting on London's Monmouth Street. As far as the impact that the projection mapping made, it's been said that: "Seven Dials came alive and the atmosphere was incredible."
Holiday shoppers were also enticed to stay for the free event with complimentary wreath-making sessions, s'more snacks, a pop-up "alfresco" winter bar and even an enchanted nail bar to get a festive manicure.
The projection mapping show included woodland creatures that came to life on the building that lined the streets, enchanting pedestrians as they passed by. The vibrant holiday display also included a Christmas poem that connected the lights to a trail that could be explored, starting on London's Monmouth Street. As far as the impact that the projection mapping made, it's been said that: "Seven Dials came alive and the atmosphere was incredible."
Holiday shoppers were also enticed to stay for the free event with complimentary wreath-making sessions, s'more snacks, a pop-up "alfresco" winter bar and even an enchanted nail bar to get a festive manicure.
Trend Themes
1. 3D Projection Mapping Displays - Projection mapping technology is revolutionizing outdoor displays and provides a unique and immersive experience for viewers.
2. Interactive Light Shows - The use of interactive elements such as poems and trails can engage and captivate audiences in new and exciting ways during holiday events.
3. Enchanted Winter Experiences - Creating a magical and festive atmosphere can draw holiday shoppers and enhance their overall shopping experience.
Industry Implications
1. Retail Industry - Retailers can utilize innovative projection displays and interactive technology to attract holiday shoppers and create a memorable experience.
2. Event Industry - Event planners can incorporate projection mapping and interactive light shows to captivate and engage attendees.
3. Hospitality Industry - Hotels and resorts can create unique and enchanting winter experiences with festive decorations, interactive displays, and complementary activities.
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