Amazon's 'Alexa in a Pear Tree' is a User-Activated Display in NYC
Laura McQuarrie — December 20, 2021 — Marketing
References: psfk
Inspired by the 12 Days of Christmas holiday song, Amazon created the world's first smart holiday window called Alexa in a Pear Tree. This festive holiday display window can be seen in New York City’s SoHo neighborhood and it is interactive for the purposes of showing off the many things that the smart assistant can do.
There are a dozen different shopper-activated displays that can be seen on the branches of a snow-covered tree, each of which shares an experience with motion, sound and lighting. This marketing display calls attention to the way that Amazon Alexa is capable of interacting with devices such as the Echo, Fire TV and Kindle, and how the assistant plays a part in the holiday home by looking up recipes, calling Santa or playing festive music.
There are a dozen different shopper-activated displays that can be seen on the branches of a snow-covered tree, each of which shares an experience with motion, sound and lighting. This marketing display calls attention to the way that Amazon Alexa is capable of interacting with devices such as the Echo, Fire TV and Kindle, and how the assistant plays a part in the holiday home by looking up recipes, calling Santa or playing festive music.
Trend Themes
1. Smart Holiday Windows - Interactive holiday window displays showcasing the capabilities of smart assistants like Amazon Alexa offer opportunities for retailers to promote their devices and services during the holiday season.
2. Shopper-activated Displays - Shopper-activated displays powered by AI and voice assistants provide an engaging and interactive experience for customers and can help increase brand awareness and sales.
3. Holiday-themed Digital Experiences - Brands can create memorable holiday-themed digital experiences that combine art, technology, and interactivity to drive foot traffic, engage customers, and enhance brand loyalty.
Industry Implications
1. Retail Industry - Smart holiday windows and voice-activated displays can help retailers promote their products and attract more customers, while also providing a fun and memorable shopping experience.
2. Marketing Industry - Interactive displays in public spaces can be used by marketers to boost brand awareness, engage potential customers, and collect valuable data for analysis and optimization.
3. Art and Technology Industry - Collaborations between artists and tech companies can yield innovative and visually stunning digital experiences that blend creativity, functionality, and interactivity.
5
Score
Popularity
Activity
Freshness
