Oribe's Serene Scalp Oil Control Range Addresses a Common Concern
Laura McQuarrie — March 27, 2023 — Fashion
Oribe's Serene Scalp Oil Control expands its best-selling Serene Scalp collection but this time with a focus on catering to consumers who struggle with a chronically oily scalp. According to the brand, an oily scalp is the second-most searched scalp concern after dandruff and this range addresses this issue with a shampoo, a treatment mist and a dry shampoo powder. Notably, this range does not include a companion conditioner because its customer desires oil control at the root and different benefits for strands, such as maintaining color or hydration.
More consumers are leaning into the "skinifcation" of scalp care by treating their scalp like facial skin. The demand for skin-caring products for the scalp has been driven by a growing awareness of the importance of scalp health in overall healthy-looking hair and boosted growth.
More consumers are leaning into the "skinifcation" of scalp care by treating their scalp like facial skin. The demand for skin-caring products for the scalp has been driven by a growing awareness of the importance of scalp health in overall healthy-looking hair and boosted growth.
Trend Themes
1. Oily Scalp Haircare - Expanding haircare collections to cater to consumers struggling with chronically oily scalp presents opportunities to improve overall scalp health.
2. Scalp Skincare - The demand for skin-caring products for the scalp driven by a growing awareness of the importance of scalp health in overall healthy-looking hair and boosted growth presents disruptive innovation opportunities.
3. Conditioner-less Collections - Removing conditioners from haircare collections to improve oil control at the root while offering different benefits for strands presents opportunities for innovation.
Industry Implications
1. Haircare - The haircare industry can take advantage of the demand for oily scalp haircare and scalp skincare by developing innovative products and marketing strategies.
2. Beauty - There is an opportunity for the beauty industry to capitalize on the trend of 'skinification' of scalp care and introduce products that cater to consumers' scalp needs.
3. Personal Care - Personal care industry players can develop oil control haircare collections without conditioners that cater to consumer needs while improving scalp health.
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