The Pink Comfort Oil Scalp Serum Features Essential Oils
Michael Hemsworth — August 17, 2022 — Marketing
References: lusterproducts & drugstorenews
The Pink Comfort Oil Scalp Serum is a personal care product for consumers looking to pay a little closer attention to the health of the scalp. The serum is crafted with a blend of natural oils along with botanical extracts to give the product the power to soothe the scale, while also offering relief from itching. The product also offers a comforting tingle when used and will also support the hair to help dry or dull locks shine their best.
Senior Brand Manager Resa Luster-Mac spoke on the Pink Comfort Oil Scalp Serum saying, "With the introduction of our Comfort Oil, we wanted to address common concerns we hear from consumers about the various scalp conditions they experience while wearing different looks; especially, protective styles such as braids, wigs or sew-in weaves, which can put extra tension on the scalp and increase the chance for build-up, dryness and irritation."
Senior Brand Manager Resa Luster-Mac spoke on the Pink Comfort Oil Scalp Serum saying, "With the introduction of our Comfort Oil, we wanted to address common concerns we hear from consumers about the various scalp conditions they experience while wearing different looks; especially, protective styles such as braids, wigs or sew-in weaves, which can put extra tension on the scalp and increase the chance for build-up, dryness and irritation."
Trend Themes
1. Botanical Personal Care Products - The trend of incorporating natural botanical extracts in personal care products for optimum scalp health and hair wellness.
2. Scalp Relief and Comfort Products - The trend of developing personal care products that offer relief from scalp discomfort such as itching or tension while promoting hair shine and health.
3. Protective Styles Scalp Care - The trend of creating personal care products aimed at supporting optimum scalp health for individuals who wear protective hairstyles.
Industry Implications
1. Personal Care Industry - There is a disruptive innovation opportunity in creating natural personal care products that offer scalp comfort and care for healthier hair.
2. Hair Care Industry - Incorporating botanical extracts and oils in personal care products can disrupt the hair care industry by promoting healthier hair growth and scalp care.
3. Beauty Industry - The trend of botanical personal care products and scalp relief and comfort products presents an opportunity for the beauty industry to develop innovative products that cater to consumers seeking natural and holistic approaches to hair care.
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