Dove Ultimate Antiperspirant Restores Underarm Skin
Michael Hemsworth — March 25, 2022 — Marketing
References: dove & drugstorenews
Dove Ultimate Antiperspirant is being rolled out by the brand as a new cosmetic product that will help to combat against unwanted sweating, while also supporting the health of underarm skin. The product is formulated with a water-based technology that will improve the texture of underarm skin and soothe dryness. The product glides easily over the skin for a smooth feeling and features six-times more humectant moisturizers when compared to the Dove Advanced Care options.
The Dove Ultimate Antiperspirant is rated to deliver 48-hours of sweat and odor protection, and comes in a range of exotic scents to choose from. This includes Cucumber Water & Mint, Peony & Rose Water, Jasmine & Vanilla, Coconut & Sandalwood, Gardenia & Aloe and Orchid & Blackberry.
The Dove Ultimate Antiperspirant is rated to deliver 48-hours of sweat and odor protection, and comes in a range of exotic scents to choose from. This includes Cucumber Water & Mint, Peony & Rose Water, Jasmine & Vanilla, Coconut & Sandalwood, Gardenia & Aloe and Orchid & Blackberry.
Trend Themes
1. Water-based Technology - Opportunities for developing water-based technology in other personal care products.
2. Improved Underarm Skin Health - A push towards creating personal care products that support healthy skin, beyond just sweat and odor protection.
3. Exotic Scent Offerings - An opportunity to explore more unique and non-traditional scent options for personal care products.
Industry Implications
1. Personal Care Industry - A chance for personal care companies to invest in innovative, water-based technology for antiperspirants and other products.
2. Skincare Industry - An opportunity for skincare brands to expand their offerings to include products that support healthy underarm skin.
3. Fragrance Industry - A chance for fragrance companies to partner with personal care brands to create unique and non-traditional scent options for antiperspirants and other products.
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