Platform Beer Co.'s Seltzer Project is an Exploration of Taste
References: platformbeer.co & themanual
The Seltzer Project is an initative launched by Cleveland-based Platform Beer Co. The company is eager to participate in the exponential profits in this category of alcoholic beverage, which has been accelerating in demand for a few years now.
The Seltzer Project was announced in December of last year, which gives Platform Beer Co. plenty of time to produce, introduce, and market its seasonal beverages. The refreshing line-up of offerings will include a rotating range, ensuring that consumers have a variety of options to consider and taste. The first flavor is Black Cherry, while others include playful combinations of Strawberry Lemonade, Grapefruit Tangerine and Ginger Lime, as well as others like Passionfruit and Tropical Punch.
Cans that are part of the Seltzer Project will measure at five percent abv, four grams of carbs and 110 calories.
The Seltzer Project was announced in December of last year, which gives Platform Beer Co. plenty of time to produce, introduce, and market its seasonal beverages. The refreshing line-up of offerings will include a rotating range, ensuring that consumers have a variety of options to consider and taste. The first flavor is Black Cherry, while others include playful combinations of Strawberry Lemonade, Grapefruit Tangerine and Ginger Lime, as well as others like Passionfruit and Tropical Punch.
Cans that are part of the Seltzer Project will measure at five percent abv, four grams of carbs and 110 calories.
Trend Themes
1. Rotating Seltzer Varieties - The trend of rotating seltzer varieties introduces opportunities to experiment with different fruit combinations and create new seasonal flavors.
2. Alcoholic Seltzer Beverages - The trend of alcoholic seltzer beverages creates opportunities for companies to attract health-conscious drinkers looking for low-calorie, low-carbohydrate alternatives.
3. Seasonal Alcoholic Beverages - The trend of seasonal alcoholic beverages allows companies to experiment with flavors and ingredients that are typically associated with certain seasons.
Industry Implications
1. Beverage - The beverage industry can capitalize on the demand for low-calorie and low-carbohydrate alternatives by introducing new varieties of seltzers.
2. Alcohol - The alcohol industry can attract health-focused drinkers by introducing more alcoholic seltzer options with fewer calories and carbohydrates compared to beer and wine.
3. Food and Hospitality - Food and hospitality industries can benefit from incorporating seasonal alcoholic seltzers into their menus and marketing them as a refreshing and unique addition to their offerings.
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