Polar Has Debuted a New Seltzer Flavor Inspired by Meghan Markle
Katherine Pendrill — October 3, 2018 — Lifestyle
While the royal wedding is long over, Polar is helping us relive the festivities with a new seltzer flavor inspired by Meghan Markle. The new drink joins a lineup of other seasonal flavors, all of which will help you ease into the cold of winter.
Polar's new winter flavors include returning flavorites Ginger Lime Mule and Cranberry Cider. Along with these festive flavors, the brand is also debuting Hibiscus Cloudberry and Blackberry Clementine. Of course, the most exciting new seltzer flavor is Vanilla Zen, which is inspired by the newly minted royal Meghan Markle. The flavor is designed to pay homage to Markle's love of all things vanilla-flavored with it's "resplendent recipe of noble vanilla with serene touches of pomegranate."
As the new Vanilla Zen seltzer demonstrates, the obsession with the British royals is still alive and well long after the wedding has ended.
Image Credit: Polar.
Polar's new winter flavors include returning flavorites Ginger Lime Mule and Cranberry Cider. Along with these festive flavors, the brand is also debuting Hibiscus Cloudberry and Blackberry Clementine. Of course, the most exciting new seltzer flavor is Vanilla Zen, which is inspired by the newly minted royal Meghan Markle. The flavor is designed to pay homage to Markle's love of all things vanilla-flavored with it's "resplendent recipe of noble vanilla with serene touches of pomegranate."
As the new Vanilla Zen seltzer demonstrates, the obsession with the British royals is still alive and well long after the wedding has ended.
Image Credit: Polar.
Trend Themes
1. Royalty-inspired Beverages - Opportunity to create a line of beverages inspired by popular royals around the world.
2. Seasonal Flavored Seltzers - Opportunity to experiment with unique seasonal flavors and introduce them as limited edition.
3. Celebrity-endorsed Beverages - Opportunity to collaborate with celebrities and introduce a line of beverages inspired by them.
Industry Implications
1. Beverage Industry - Beverage manufacturers can capitalize on the trend of seasonal and celebrity-inspired flavors in the market.
2. Marketing and Advertising Industry - Marketing agencies can develop campaigns around celebrity-inspired beverages and connect with their fans through social media and influencer marketing.
3. Retail Industry - Retailers like supermarkets and specialty stores can stock their shelves with these limited edition seasonal and celebrity-inspired beverages to attract customers looking for new and unique flavors.
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