Chai Cranberry is Aura Bora's December Flavor of the Month
Laura McQuarrie — December 15, 2023 — Lifestyle
Aura Bora's flavor of the month for December is Chai Cranberry and this festively flavored sparkling water beverage is sugar-free, calorie-free, vegan-friendly and Whole30-approved. This canned beverage is made with real chai extract and natural cranberry flavor, which makes for a flavor that's spicy yet sweet and tart, and altogether comforting.
Touted as "holiday cheer in a can," this beverage helps to keep consumers' love of sparkling water strong even after the summer months have passed. As with every Aura Bora beverage, Chai Cranberry is uniquely represented by a character, Holly Berry—a Bighorn sheep who loves to nap—and a haiku.
Fans of this cozy, festive flavor from the brand may also appreciate previous releases like Raspberry Vanilla, Persimmon Clove or even Lime Cardamom.
Touted as "holiday cheer in a can," this beverage helps to keep consumers' love of sparkling water strong even after the summer months have passed. As with every Aura Bora beverage, Chai Cranberry is uniquely represented by a character, Holly Berry—a Bighorn sheep who loves to nap—and a haiku.
Fans of this cozy, festive flavor from the brand may also appreciate previous releases like Raspberry Vanilla, Persimmon Clove or even Lime Cardamom.
Trend Themes
1. Festive Sparkling Berry Beverages - Aura Bora's Chai Cranberry flavor offers a sugar-free and calorie-free sparkling water option that combines the spicy sweetness of chai with the tartness of cranberry, appealing to consumers looking for a comforting and festive drink.
2. Holiday-inspired Flavored Sparkling Waters - Aura Bora's Chai Cranberry flavor taps into the holiday spirit by offering a unique combination of flavors that evoke feelings of warmth and coziness, capturing the attention of consumers seeking seasonal and indulgent beverage options.
3. Character-driven Beverage Brands - Aura Bora's Chai Cranberry flavor, represented by the character Holly Berry, demonstrates the potential for beverage brands to create storytelling experiences around their products, fostering brand loyalty and generating interest among consumers looking for a more engaging and personalized drinking experience.
Industry Implications
1. Sparkling Water - Aura Bora's Chai Cranberry flavor showcases the continued growth and innovation within the sparkling water industry, presenting opportunities for companies to develop unique flavor combinations that cater to different consumer preferences and occasions.
2. Beverage Manufacturing - The success of Aura Bora's Chai Cranberry flavor highlights the potential for beverage manufacturers to capitalize on seasonal trends and experimental flavor profiles, allowing them to differentiate their products and attract a wider range of consumers.
3. Brand Marketing - Aura Bora's character-driven approach, as seen with the Chai Cranberry flavor represented by Holly Berry, demonstrates the potential for brands to create memorable and relatable brand experiences, presenting opportunities for companies to build stronger connections with consumers through storytelling and captivating visuals.
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