Selfridges Celebrates 100th Birthday With Pantone 109
Marissa Brassfield — April 26, 2009 — Marketing
References: gqmagazine & kanyeuniversecity
London shopping institution Selfridges is turning 100 this year; to commemorate this centenary celebration, they've released a line of clothing, accessories and other gear that features a black-and-yellow colorway. But not just any shade of yellow, mind you: The yellow Selfridges chose was Pantone 109.
The Selfridges Pantone collection features products from Ralph Lauren, Converse, Moleskine, Fender, Simon Carter, and Levi's. It will all be available starting May 1.
Implications - Consumers are constantly looking for ways to express themselves as individuals as it's consider an ideal in Western societies. One way in which they satisfy this desire is by adorning themselves with highly saturated colors, which lets consumers effectively differentiate themselves from their peers. Corporations may similarly utilize bright and vibrant colors in their product lines to satiate consumers' need to be individuals.
The Selfridges Pantone collection features products from Ralph Lauren, Converse, Moleskine, Fender, Simon Carter, and Levi's. It will all be available starting May 1.
Implications - Consumers are constantly looking for ways to express themselves as individuals as it's consider an ideal in Western societies. One way in which they satisfy this desire is by adorning themselves with highly saturated colors, which lets consumers effectively differentiate themselves from their peers. Corporations may similarly utilize bright and vibrant colors in their product lines to satiate consumers' need to be individuals.
Trend Themes
1. Personalized Color Expression - Corporations can capitalize on consumers' desire for individuality by offering product lines that allow them to express themselves through personalized color choices.
2. Brand Collaboration - Collaborating with popular brands to create special edition product lines can create excitement and drive sales for both companies involved.
3. Centenary Celebrations - Celebrating milestone anniversaries can provide opportunities for brands to release special themed product lines and generate buzz among consumers.
Industry Implications
1. Fashion Retail - In the fashion retail industry, offering product lines with unique color choices or collaborations with popular brands can attract fashion-forward consumers.
2. Consumer Electronics - In the consumer electronics industry, incorporating vibrant color options and partnering with well-known brands can help companies stand out and appeal to consumers seeking individuality.
3. Music and Entertainment - The music and entertainment industry can release limited-edition merchandise in unique colorways to commemorate special occasions and engage with dedicated fans.
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