The Loneliest Color by Sherwin-Williams Highlights Unappreciated Hues
Laura McQuarrie — April 4, 2024 — Marketing
References: sherwin-williams & designerstoday
For over a decade, Sherwin-Williams has designated a Color of the Year and the brand is now calling attention to "the most overlooked, least tinted and albeit least popular color" with The Loneliest Color.
Kingdom Gold SW 6698 boasts green undertones and high saturation, and now, it's getting its time in the spotlight with as much attention as a highly anticipated Color of the Year.
To highlight the uniqueness of this color, the brand teamed up with Harlem couturier Dapper Dan, who is taking on the role of Creative Director of The Loneliest Color by Sherwin-Williams. Dapper Dan creatively reimagined Kingdom Gold SW 6698 with a collection of wearable art pieces in partnership with Sue Wadden, Sherwin-Williams Director of Color Marketing.
Kingdom Gold SW 6698 boasts green undertones and high saturation, and now, it's getting its time in the spotlight with as much attention as a highly anticipated Color of the Year.
To highlight the uniqueness of this color, the brand teamed up with Harlem couturier Dapper Dan, who is taking on the role of Creative Director of The Loneliest Color by Sherwin-Williams. Dapper Dan creatively reimagined Kingdom Gold SW 6698 with a collection of wearable art pieces in partnership with Sue Wadden, Sherwin-Williams Director of Color Marketing.
Trend Themes
1. Unique Color Promotion - Sherwin-Williams' The Loneliest Color elevates overlooked hues through collaborative fashion collections and strategic marketing partnerships.
2. Designer Collaboration Trend - The partnership between Sherwin-Williams and Dapper Dan for The Loneliest Color showcases a growing trend of designers engaging in unique brand collaborations to showcase color innovation.
3. Saturation Emphasis Movement - Highlighting the high saturation of Kingdom Gold SW 6698 in The Loneliest Color campaign reflects a movement towards emphasizing bold and saturated colors in branding strategies.
Industry Implications
1. Paint and Coatings - The collaboration between Sherwin-Williams and Dapper Dan opens up disruptive innovation opportunities in the paint and coatings industry by redefining color promotion through fashion collaborations.
2. Fashion and Apparel - The partnership between Sherwin-Williams and Dapper Dan in The Loneliest Color campaign signals innovative possibilities for the fashion and apparel industry in leveraging unique color collaborations for brand differentiation.
3. Marketing and Branding - The strategic marketing approach of The Loneliest Color by Sherwin-Williams presents disruptive innovation opportunities in the marketing and branding industry by highlighting overlooked hues and unique color narratives.
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