H&M Home and PANTONE Launch a Interior Decor Collection
Amy Duong — January 30, 2023 — Art & Design
References: about.hm & designtaxi
H&M Home and PANTONE work in collaboration to launch a new collection full of stylish interior decor that is inspired by how colors are able to play a role in altering moods and bringing inspiration to one's lifestyle. To match the emotionally evoking feelings, the capsule splits itself into two palettes -- Calm & Soothing and Energy & Joy.
Blue is described by H&M Home as reminiscent of open spaces, the sky, and the sea, associating itself with freedom and calmness. Red brings more passion and heat, bringing a sense of courage. Calm & Soothing in this case includes "PANTONE’s Pistachio (2260C), Petrol (548C), green (5545C), and Mid Blue (2178C)." Energy & Joy is captured by the company's "pink (707C), red (3517C), orange (2027C), and apricot (2022C)."
Image Credit: H&M
Blue is described by H&M Home as reminiscent of open spaces, the sky, and the sea, associating itself with freedom and calmness. Red brings more passion and heat, bringing a sense of courage. Calm & Soothing in this case includes "PANTONE’s Pistachio (2260C), Petrol (548C), green (5545C), and Mid Blue (2178C)." Energy & Joy is captured by the company's "pink (707C), red (3517C), orange (2027C), and apricot (2022C)."
Image Credit: H&M
Trend Themes
1. Emotion-evoking Decor - The trend of using color to evoke emotion in home decor presents an opportunity for brands to create products that tap into consumers' feelings and sense of self.
2. Color-themed Collections - Creating home decor collections based on specific color palettes allows brands to offer cohesive and curated products to consumers.
3. Color Psychology - The exploration of how different colors and shades can affect mood and wellbeing offers an innovative route for brands and designers.
Industry Implications
1. Home Decor - The home decor industry can leverage the trend of emotion-evoking decor to design and market products that cater to consumers' desire for both functionality and aesthetics.
2. Retail - Retail industries can explore the use of color psychology in their merchandising strategies to create a more engaging and memorable in-store experience for customers.
3. Interior Design - The study of color psychology offers an exciting opportunity for interior designers to create personalized and impactful spaces for clients based on their emotional needs and preferences.
4.6
Score
Popularity
Activity
Freshness
