H&M Home and PANTONE Launch a Interior Decor Collection
Amy Duong — January 30, 2023 — Art & Design
References: about.hm & designtaxi
H&M Home and PANTONE work in collaboration to launch a new collection full of stylish interior decor that is inspired by how colors are able to play a role in altering moods and bringing inspiration to one's lifestyle. To match the emotionally evoking feelings, the capsule splits itself into two palettes -- Calm & Soothing and Energy & Joy.
Blue is described by H&M Home as reminiscent of open spaces, the sky, and the sea, associating itself with freedom and calmness. Red brings more passion and heat, bringing a sense of courage. Calm & Soothing in this case includes "PANTONE’s Pistachio (2260C), Petrol (548C), green (5545C), and Mid Blue (2178C)." Energy & Joy is captured by the company's "pink (707C), red (3517C), orange (2027C), and apricot (2022C)."
Image Credit: H&M
Blue is described by H&M Home as reminiscent of open spaces, the sky, and the sea, associating itself with freedom and calmness. Red brings more passion and heat, bringing a sense of courage. Calm & Soothing in this case includes "PANTONE’s Pistachio (2260C), Petrol (548C), green (5545C), and Mid Blue (2178C)." Energy & Joy is captured by the company's "pink (707C), red (3517C), orange (2027C), and apricot (2022C)."
Image Credit: H&M
Trend Themes
1. Emotion-evoking Decor - The trend of using color to evoke emotion in home decor presents an opportunity for brands to create products that tap into consumers' feelings and sense of self.
2. Color-themed Collections - Creating home decor collections based on specific color palettes allows brands to offer cohesive and curated products to consumers.
3. Color Psychology - The exploration of how different colors and shades can affect mood and wellbeing offers an innovative route for brands and designers.
Industry Implications
1. Home Decor - The home decor industry can leverage the trend of emotion-evoking decor to design and market products that cater to consumers' desire for both functionality and aesthetics.
2. Retail - Retail industries can explore the use of color psychology in their merchandising strategies to create a more engaging and memorable in-store experience for customers.
3. Interior Design - The study of color psychology offers an exciting opportunity for interior designers to create personalized and impactful spaces for clients based on their emotional needs and preferences.
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